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Abstract

Throughout the history of China's Internet development, it is not difficult to find the first OCS Chinese newspaper in the traditional media, but a decade later reported net fusion remains largely stuck in the electronic version of the stage. Now rapid growth in the face of online advertising, the rapid increase in the number of Internet users, mature newspaper industry entered a vicious circle of diminishing marginal benefit media ecological environment, the press had to seriously think about: the reported net exactly how fusion? Many scholars are focusing 's newspaper digitization practices in the United States, Singapore and other places; scholars limited to a newspaper digitization explore; Some scholars in the study of Chinese newspaper digitization, media integration, reported net interactive, with a reported net fusion research, but Unfortunately, these are a bit scattered, and the sub crux of the lack of financial Chinese newspaper in-depth analysis, and solving ideas systematically expounded. China reported net financial and the sub-depth analysis of the fundamental crux, the right remedy radical newspaper network operators slow development ills integration reported net made an in-depth study, the first to define the concept of integration of reported net analysis currently reported network integration exist in the five areas of great practical significance. Then from the The three Perspective reported net financial rather incompatible deeper obstacles. From a newspaper perspective, institutional barriers to the newspaper office network suffered \From a network perspective, some sites initially rely on government support, initially reported net fusion is in no hurry; \extension of industrial chain reported net troubled; remuneration not attractive newsletter encounter talent crisis. And the sub from the reported net financial practice: the interests of the game after the shift, the reported fusion dubious, highlighting the \China reported net exactly what should fusion? First, reported net fusion fundamental obstacle - the interests of the game after the shift highlights powers arranged drawbacks solving measures reported net market game, optimization, reorganization, or the refactoring Group reported net The new pattern of interests, or to seek the best partner to achieve the complementary advantages of reported net power of paper media borrowed at the media published news, crack Tickets problems. Secondly, some people are not optimistic about the network reproduced pay, I think the newspaper should seize the network reproduced Pay an opportunity to crack down on Internet infringement and open up a new growth point, both for themselves, but also to promote the smooth implementation of the Web Copyright Protection Ordinance then to abandon copyright concerns, changes in the network business ideas. Third, the ambiguity problem for some website profit model, I think electronic retribution local IT market segments, to create a new electronic version earnings \Fourth, reported net encounter financial bottlenecks, the paper argues that newspaper network should seek public financing to build a brand, reported net for public financing can not only help break through financial bottlenecks, but also to increase brand awareness, and adjust their business structure, the rapid expansion of its core business, driven by other operators. Fifth, for the lack of website popularity and reputation, the paper argues that marketing brand column the reported net should be linked planning, coupled with global Internet users interactive participation enlarge newsworthy to enhance the effect of publicity and public opinion, thereby increasing the influence of the reported net. The sixth, for reported net talent crisis, the paper argues that the level incentive \

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The reported network integration Countermeasures

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