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Chinese commercial banks to retail customer lifetime value found

Author: JiangXiaoLi
Tutor: QiaoLongBao
School: Shanghai International Studies University
Course: Theory and Practice of International Trade
Keywords: Customer Lifetime Value Customer Value Customer life cycle Retail business Dominant value Client assets Potential value Domestic banks Value customers Customer Relationship
CLC: F832.2
Type: Master's thesis
Year: 2009
Downloads: 291
Quote: 0
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Abstract


Focus from the development status of Chinese commercial banks in the retail business , this article summarized description of the commercial banks in China at this stage retail customer value management status based on research Commercial Bank Retail Customer Lifetime Value the need for discovery and assessment methods ; same time in finishing Shulong and inductive customer lifetime value theory and results of theoretical research on the basis of the proposed retail customers of commercial banks lifetime value concept system and evaluation model system focuses on the evaluation and management of customer potential value and the value of customer growth . For the operability of the test model , the paper according to the characteristics of different value retail customer life cycle stages , the model simulated data validation to prove that factor model can be based on the set of different values ??retail customers filtered out , while there are the ability to fit a different value retail customer life cycle value of the growth curve . Model operational basis , in the conclusion that the intention of Chinese commercial banks in the retail business marketing strategy based on the idea of the model to provide operability recommendations .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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