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China's foreign trade enterprises to develop Internet marketing thinking

Author: LiYong
Tutor: WangXueCheng
School: Tianjin College of Finance
Course: International Economic and Trade
Keywords: Network Marketing China's foreign trade Corporate marketing New marketing methods Explore the international market Design and construction Scientific and technological achievements Internet Interne The concept of time
CLC: F752.0
Type: Master's thesis
Year: 2000
Downloads: 497
Quote: 1
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Abstract

Internet' dissertation">Internet ( Internet ) is one of the 20th century's most exciting scientific and technological achievements . This originated in the late 1960s , initially used to deal with hypothetical nuclear war computer network communication technology , information technology and computer technology as one of the network system , through business transformation in the early 1990s , has been formed . Only a short period of several decades of development , its tentacles throughout any corner of the world . The widespread use of the Internet , the mankind to achieve the dream of the cross-border transfer of information and resource sharing , breakthroughs in the original concept of time and space boundaries . But also to all aspects of the business has undergone a profound change . In this transformation , especially in the most eye-catching marketing , an internet-based network marketing . Carried out in full swing in the global market network marketing , many of China 's foreign trade enterprises also hope that this new marketing network marketing , international markets , and constantly enhance their own competitiveness . However , the research on it is only in its infancy. Hope that through this network marketing network marketing and foreign trade enterprises in China to carry out an objective description and evaluation . The paper is divided into four chapters: the first chapter , a brief introduction of the concept of network marketing , the foundation and development of the status quo ; second chapter , describes the steps for enterprises to develop Internet marketing , including more detailed description of the company 's domain name applications , website design and construction ; Chapter , is the core of this paper discusses in detail the marketing strategy of China's foreign trade enterprises to carry out network marketing can choose . Which consists of seven sections , from the theoretical basis of network marketing , advertising strategy , product strategy , pricing strategy , channel strategy , promotional strategy to network marketing need to be resolved for the smooth development of China's foreign trade enterprises network marketing strategy to provide a comprehensive , detailed, practical policy options ; Chapter , is the expansion and extension of this paper, the main positive and meaningful reflection on China's foreign trade enterprises to develop Internet marketing .

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