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The Polygonatum to the Liliaceae Polygonatum is a perennial herb medicine in a dry rhizome, Yin dryness, thirst functionality. Rich resources of China odoratum, special, Xiang Yu-chu is one of the world recognized the fine texture of Hunan bulk herbal medicines, production accounts for more than 60% of the total national production, in Hunan Chinese herbal medicine production and export products, prominently the location, its price movements are often about the national market prices. However, Hunan odoratum industry after the 2002-2005 peak of development, for four consecutive years, fell into a low-speed hovering, slow stagnation climbing stage. Hunan of Polygonatum industry development urgently need a prenatal, perinatal to the adjustment of postpartum comprehensive rational strategic thinking and depth of the comprehensive development of the transformation. This paper Xiang the Polygonatum planting, product market and scientific research and the status quo survey and trend forecast with SWOT analysis of strengths and weaknesses, opportunities and threats of Xiang Yu-chu industrial development, based on strategic development Xiangyu Suggestions bamboo industry. The results are as follows: 1, Hunan Xiang Yu-chu industry's advantage mainly superior geographical, ecological conditions, cultivation has a long history, quality odoratum, Xiang Yu-chu enterprise begun to take shape, Xiang Yu-chu medicinal and edible market outlook, location, government departments attach great importance to adequate professional and technical personnel. Hunan Xiang Yu-chu industry disadvantage uneven performance of Xiang Yu-chu product quality, industry management system that is not vicious competition between enterprises, research work needs to be strengthened pest control, research and development of new products is not enough. 3, Xiang Yu-chu industrial development of external opportunities mainly green consumption and the rise of health medicinal food, an open international market is conducive to the introduction of capital, technology and equipment, and national policies to support and strengthen the awareness of IPR protection. 4, Xiang Yu-chu industry faces the threat posed by the changes in the external environment, such as differences in Chinese and Western cultures, green trade barriers, technical barriers to trade, and in some countries of the world competition. Xiang of Polygonatum industry development the internal conditions, strengths and weaknesses, as well as the external environment and the opportunities and threats analysis to determine Xiang Yu-chu Industry Development Strategies and using SWOT the strategic and Porter competitive advantage diamond model system analyzed Xiang Yu-chu industry development goals and suitable for the development of countermeasures Xiang Yu-chu: Xiang odoratum the production and development of the industry, the first to break the parochial disputes, resource brand bigger and stronger \excellent traditional varieties, vigorously breeding new varieties, acreage stable old production areas, appropriately control the scale of the development of new production areas, increase Xiang Yu-chu depth of product development efforts; Second, we must strengthen the protection of intellectual property rights of Chinese medicine, expanded government support, plus technology and capital investment, to strengthen quality supervision and overcome trade barriers, improve competitiveness, and the development of the industrial and cultural policies, the use of the advantages of the new economic situation, reasonable introduction of foreign capital, technology and equipment. 6, put forward some suggestions to promote industrial development Xiang Yu-chu: strengthen leadership, give full play to the functions of the government; clear countermeasures, adjusting the structure; increase investment, to enhance the core competitiveness of the industry, Xiang Yu-chu.
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