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Abstract

In this paper, the relevant theory of consumer behavior research guidance system, on the basis of analysis of the impact of the network characteristics of the times and network technology to the tourism industry, classification, characteristics and behavior of consumers on the network era travel and targeted tourism marketing strategy. This article focus from a multi-disciplinary, multi-perspective, based on the basic theory of the discipline of sociology, economics, social psychology, behavioral psychology, and combine modern marketing and tourism science theory, under the guidance of the theory analyze and solve problems. Text structure is divided into eight chapters, the first chapter: the introduction, an overview of the purpose of this paper, the research status at home and abroad, research, research methodology, and expected conclusion. Chapter II: review of the course of development of the tourism industry on the travel consumer behavior characterized by a profound impact on the development of the times. Chapter II: review of the course of development of network technology and its impact, outline the characteristics of the entire network era, to provide a clearer historical background below analyze the network era of travel consumers. Chapter 4: Analysis of the prospects of network technology impact on the tourism industry and the future of tourism application of network technology. Chapter V: the first on the basis of the text analysis, classification and characteristics of the network era of travel consumers are discussed in detail, analyzing the network era travel consumers two main types: traditional travel consumers, online travel consumers transition travel consumers. By contrast with the industrial era and the post-industrial era travel consumer characteristics, summarized in the travel consumer consumption characteristics of the Internet age. Chapter 8: theoretical basis for a systematic exposition of consumer behavior analysis of travel times. Chapter VII: travel consumer behavior in the Internet age-depth Analysis explore, based on the analysis of future changes in the environment of tourism consumption, lead to social, cultural, and psychological factors of online travel consumer behavior. Chapter VIII: According to the travel consumer behavior characteristics of the Internet age, the proposed marketing strategies, how to mention the mountain using network technology to serve the tourism enterprises to carry out tourism marketing for the network era travel consumers to meet the needs of the marketing mix, including: personalized travel products, travel consumers highly involved in the development of new products, convenient network buying patterns of tourism products, the best prices, high value-added travel services, network marketing direct marketing channels. Travel consumer behavior in the Internet age, academic field or a more innovative topics, previous studies are based on the tourist consumer behavior of the industrial era and the post-industrial era. The main findings of this paper is the face of a new era, through exploratory research, do comprehensive summary of the characteristics of travel consumers in the Internet age, in-depth analysis of consumer behavior, and corresponding marketing countermeasures of travel The theory of consumer behavior research has been enriched and developed. Touched upon certain forward-looking new problems, new concepts.

Network era of tourism consumer behavior research

Abstract

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