Dissertation > Excellent graduate degree dissertation topics show

A Study of C-E Translation of Yunnan’s Tourist Publicity Materials from the Perspective of Skopos Theory

Author: HouYingHui
Tutor: LiuBangLi
School: Zhengzhou University
Course: English Language and Literature
Keywords: Skopos Theory C-E translation Yunnan’s TPMs
CLC: H315.9
Type: Master's thesis
Year: 2010
Downloads: 101
Quote: 0
Read: Download Dissertation

Abstract


China’s tourism industry has been flourishing at full speed in recent years. First-class tourist services are in desperate demand accordingly, including quality translations of tourist publicity materials (TPMs). TPMs, as one important medium, open a window for overseas tourists to seek traveling information, appreciate Chinese culture and enrich their lives as well. However, those already-published translated versions are still far from satisfactory. There is much more to explore, especially in how to enhance rendered texts’ acceptability in hope to attract as many tourists as possible.Vermeer’s Skopos Theory proposes translation is a purposeful cross-cultural activity rather than a mere linguistic transfer. Translators in translating are supposed to adopt all kinds of flexible methods in line with the guided principles, aiming to attain the translated text’s intended function. Under this theoretical guidance, the present study elaborates how to produce ideal translated versions for Yunnan’s TPMs. Practical strategies and techniques are recommended as well, with a view to encouraging translators’strong senses of skopos-oriented, reader-oriented and publicity awareness, further improving translation quality and bridging cultural gaps. Meanwhile, they take the responsibility of promoting national culture as well as the development of tourism in Yunnan and China.The thesis focuses on the specific C-E translation of Yunnan’s TPMs from the perspective of the skopos theory. It consists of 6 parts, including introduction and conclusion.The first part serves as a general introduction to the study concerning the background, significance, research questions, data collection, methodology and layout as well.Chapter One presents an overview of TPMs and the translation as well as related tourism translation research in China.In Chapter Two, the skopos theory functions as a theoretical framework, explaining its background and development, main principles, and merits etc.Chapter Three is contributed to combining the skopos theory with practice, regarding how to make Yunnan’s TPM translated versions more readable and enjoyable to the taste of target readers. Discussions are concerned with the translation skopos, brief, principles for Yunnan’s TPMs and improper translation analyses to the guidebook Yunnan English Guide.Chapter Four proposes 6 practical translation techniques employed in dealing with issues as proper names, world heritages, folk cultures and social customs of Yunnan’s TPMs.The last part is the conclusion.The author points out the major contributions and limitations of the study, with the hope that more studies will be conducted on this topic.

Related Dissertations

  1. Research on Structure Transition Technology for SMT,TP391.2
  2. The Research of Decoding Algorithm for Statistical Machine Tranlation,TP391.2
  3. On Explanatory Power of Conceptual Integration Theory for the Ttanslation of Chinese Ancient Classic Through the Analysis of the English Versions of Tao Te Ching,H315.9
  4. A New Approach Towards Translation Teaching in Higher Vocational Colleges in Light of German Functionalist Translation Theories,H319
  5. Written by English bilingual mental representation of word recognition and activation process of,B84
  6. China 's science and technology concept study Hengfang,N09
  7. On Ad-translation from the Perspective of Intertextuality,H059
  8. Tibetan and Chinese Thinking Mode and Trantion Studies,H214
  9. A Summary of the Theses for Master’s Degree in Mongolian-Chinese Translation at N.W.University for Nationalities(1997-2009),H212
  10. The Function of Ribosome Large Protein L11 loop62 During Regulating Protein Translation,Q75
  11. A Study on Business Contracts Translation from the Perspective of Functional Translational Theory,H059
  12. Study on Application of Communicative Pedagogy to the Teaching of Listening and Speaking at Vocational Colleges,H319
  13. On English Translation of Suzhou Classical Garden Introduction from the Perspective of Reception Aesthetics,H315.9
  14. A Study on the Translation of Henan Natural Landscape Introductions from the Perspective of Skopostheorie,H315.9
  15. On the Trnslaion of Associative Meanings of Culturally-loaded Works by Applying Relevance-Adaptation Model,H315.9
  16. A Cultural Study of the English Versions of Mao Zedong’s Poetry,I046
  17. Ideological Manipulation in Translation from the Perspective of News Narrative Discourse,H059
  18. (?)bersetzungsanalyse Von,,Pünktchen Und Anton "Aus Der Sicht Der Rezeptions(?)sthetik,I046
  19. The Design and Implementation of Multi-rateadaptive Streaming Translation System Based on Server-driven,TN919.8
  20. A Comparative Study of the Scarlet Letter and Its Two Chinese Versions from the Narratological Perspective,I046
  21. The Analysis of the Yangs’ Cultural Translation Strategies in a Dream of Red Mansions,I046

CLC: > Language, writing > FOREIGN > English > Translation
© 2012 www.DissertationTopic.Net  Mobile