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A Research on the Old Water Town Tourist Destination in Shanghai
Author: LiJunJu
Tutor: LouJiaJun
School: East China Normal University
Course: Tourism Management
Keywords: Water Towns Travel Destinations Market perception Zhujiajiao Research
CLC: F592.7
Type: Master's thesis
Year: 2005
Downloads: 630
Quote: 2
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Abstract
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Since the 1990s , along with the domestic tourism market continues to expand , the Jiangnan water town sprung up everywhere, becoming a new generation tourist destination. In this context, the Shanghai water town has also been vigorously developing tourist destination , which Zhujiajiao most typical. In this paper, Shanghai 's famous water town Zhujiajiao , for example, from both theoretical and practical aspects of its in-depth study and discussion , in order to facilitate tourist destination Zhujiajiao healthy and sustainable development . This paper is divided into six chapters. The first chapter is reviewed. Briefly summarizes the ancient town tourist destination for domestic and foreign research situation and significance of this study , research priorities and research methods. The second chapter is Shanghai water town Zhujiajiao generation and tourism destination development . In a simple analysis of Jiangnan town tourist destination overview of the emergence and development on the basis of elaborated Zhujiajiao tourist destination development status and characteristics of the development . Chapter Zhujiajiao tourist destination tourist market analysis . In tourist market as the starting point , according to the market survey is comprehensive in-depth analysis of Zhujiajiao tourist destination tourist market characteristics , market valuation and market expectations and other factors, for the later analysis of the factors affecting the development and formulation of Zhujiajiao Development Strategies foundation ; Chapter Zhujiajiao impact factor in the development of tourist destinations . Analyzes the impact of key tourism destination development Zhujiajiao many internal and external factors . Chapter Objectives and Strategies . Zhujiajiao tourist destination in the preliminary outline development objectives , based on the proposed Zhujiajiao adhere to sustainable tourism development proposals and Zhujiajiao tourist destination from the operation and management and other aspects of sustainable development Zhujiajiao, a number of specific implementation measures . This is the first attempt to Shanghai ancient town tourism destination development of more comprehensive investigation and research , to ancient town of Shanghai Jiangnan town tourist destinations and tourist destinations to provide reference for further development .
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