tourism destination marketing has been paid more and more attention and great progress has been achi" />
Dissertation > Excellent graduate degree dissertation topics show

A Study of the Tourism Destination Network Marketing System and Its Coordination Mechanism

Author: GaoJing
Tutor: XiaoJiangNan
School: Qingdao University
Course: Tourism Management
Keywords: the tourism destination network marketing system tourism destination marketing network marketing marketing
CLC: F590
Type: Master's thesis
Year: 2005
Downloads: 829
Quote: 11
Read: Download Dissertation

Abstract


With the further development of domestic tourism industry in recent years, marketing' dissertation">tourism destination marketing has been paid more and more attention and great progress has been achieved. Particularly, the development of modern information technology and the fastening process of social and economic informatization provide a new way for tourism destination marketing; that is, tourism destination network marketing.Considering the problems existing in the course of tourism destination network marketing and the fact that studies at home and abroad mainly focus on technology, the paper puts forward such a viewpoint: tourism destination network marketing is not a simple question of technology applying but a process involved in technology, management and society. Its due effect can’t be achieved without the coordination of the three levels. On this basis, adopting system approach, this paper advances the assumption of constructing the tourism destination network marketing system, then studies the elements, structure, functions, aims, and coordination mechanism of the system from the perspective of both theory and practice.The paper totally includes seven chapters with the second, third, fourth, fifth and sixth chapters constituting the body part. The second chapter is the basis of the whole paper which explores some basic issues of tourism destination network marketing and brings up the assumption of constructing the tourism destination network marketing system. The third chapter analyzes the elements composed of the tourism destination network marketing system. The fourth chapter sets up the structural model of the system, analyzes the levels of the structure and points out the functions and aims of the system. The fifth chapter studies the coordination mechanism of the system on the basis of the above chapters. The sixth chapter makes a detailed study of the system according to the actual situation of tourism network marketing in Qingdao.

Related Dissertations

  1. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  4. A Study on Healthcare Product Marketing Based on Data Mining Technology,F426.72
  5. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  6. The Empirical Research of Customer Loyalty on Clothing Network Marketing,F274
  7. An Empirical Analysis of Obama’s Online Marketing Strategy,D771.2
  8. Study on the Influence of Internal Marketing on the Satisfaction of Employee Job Satisfaction in Chinese Commercial Bank,F832.2
  9. Research on the Marketing Strategy of Hot Springs Resort Based on Space Competition,F592.7
  10. The Research of Insurance Network Marketing of China Insurance Company,F724.6
  11. Residential Customer Satisfaction Perspective of Relationship Marketing,F293.3;F224
  12. China's tourism catering business Green Marketing Strategy,F719.3
  13. Replaying Old Dramas: Hermeneutics and Creativity,J805
  14. Innovative Research Based on the Relationship between TV &film Production Business Model and Market Economy Audience,J941
  15. The Research on Channel Innovation Strategy of Q Aesthetic Hospital,R197.3
  16. Research on Marketing Team Achievements Inspection System of FangDa New Material (Jiangxi) Limited Company,F426
  17. The Research on Marketing Strategy of Amway,F426.72
  18. Globalization Marketing Strategy of Minority Film Studio,J943.1
  19. Real Estate Marketing research in media activities,F293.3
  20. QH Software Services Marketing Strategy,F426.672
  21. Based on Data Warehouse telecommunications targeted marketing support research,F626;F274

CLC: > Economic > Tourism economy > Tourism Economic Theory and methods
© 2012 www.DissertationTopic.Net  Mobile