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The Creation and Marketing of Personal Financial Product for CMBC Guangzhou Branch

Author: JinYanLong
Tutor: HuangDengShi
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Minsheng Bank Personal Finance Products Innovation Marketing
CLC: F832.2
Type: Master's thesis
Year: 2005
Downloads: 1024
Quote: 4
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Abstract


Guangzhou Branch of China Minsheng Bank , for example, through our domestic banking industry status and development of marketing analysis , for now the development of China's domestic retail banking sector has not improved, elements of a single product , reasonable pricing , product convergence the status quo , combined with the Guangzhou Branch of China Minsheng Bank 's current development and analysis of problems , there are high-end personal destination selection VIP customers , we have learned to use an MBA relevant knowledge and practical experience, tailor-made for a more secure , higher yielding personal wealth management products , in order to establish China Minsheng Bank brand. Meanwhile, the marketing of the relevant financial products have also been analyzed and discussed . From what we have learned marketing knowledge, and relationship marketing , full marketing and differentiated marketing tools for analysis , in order to promote China Minsheng Bank personal banking products marketing . The adoption of new financial products, the Guangzhou Branch of China Minsheng Bank to attract more targeted customers to expand market share in Guangzhou personal finance ; through this breakthrough Guangzhou Branch of China Minsheng Bank will receive a new profit growth point. In this paper, the personal wealth management products advantages and disadvantages are analyzed, and the product innovation and marketing to summarize and make recommendations ; authors hope that through this article as an opportunity to achieve personal wealth management products of domestic banks breakthroughs .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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