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The Demand Analysis of European Agricultural Market and the Study of Export Strategy

Author: ZhouZuo
Tutor: GeBaoShan
School: Jilin University
Course: Business Administration
Keywords: EU(European Union) agricultural market demand analysis management strategy export trade
CLC: F755
Type: Master's thesis
Year: 2005
Downloads: 378
Quote: 0
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Abstract


Introducing more information of Jilin CRC and analyzing the EU agricultural market,this article expatiated the export strategy for developing EU agricultural market. Most customers of Jilin City Changrong Agricultural & By Products Corp.(Jilin CRC) are in EU,we have to study the market and requirement of EU in order to enlarge the business of agricultural products in this area.This article introduces some knowledge concerning international marketing and this become the basis theory of studying strategy.This article described the purport of international marketing and tell us the prerequisite of choosing international market and ways of entering international market. Specially it tells there are some main channel for international marketing:supplier,marketing broker,wholesale and retail.In the chapter 3,this article analysed some countries of EU on aricultural products.According to the economics volume and GDP,we devide EU into westtnorth Europe and Eastsouth Europe.Westnorth Eurpe have a better ecnomy and GDP and developed processing agriculture,but many seeds and kernels and beans depend on importing.The Eastsouth Europe has its own planting and processing industry but some agricultural products are absent example for seeds and kernels and beans etc.There is a great space for developing the agricultural market of EU.Now we have customers in UK,Italy,Germany,Holland,Polland,Bulgaria etc.In order to develop our business,we did a stratagem analysis and definited the situation of EU.We devided EU into different area and used different payment condition with different customers.We will use different payment condition and terms with different customers in Westnorth Eurpe and Eastsouth Europe.Most of our customers are trading company and broker.Some are end-user.According to the characteristics and reputation of different customers,we do business with them with different payment styles and trade term, some with D/P,some with T/T,some with L/C.These action could reduce the risks and kindly keep the business relations with these customers.Based these actions,we have known more new customers and enlarged our business already.

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