Dissertation > Excellent graduate degree dissertation topics show

Current Situation and Countermeasures of China 's sportswear brand building

Author: YuanZuo
Tutor: CaoKeQiang
School: Shanghai Normal University
Course: Humane and Sociological Science of Sports
Keywords: Sportswear Brand Sports Industry Brand building
CLC: F426.86
Type: Master's thesis
Year: 2005
Downloads: 1760
Quote: 11
Read: Download Dissertation

Abstract


After the study has important significance for the survival and development of sportswear enterprise in China engaged in brand building . The use of literature , summed up the difference between the brands and products , trademarks , brand name , as well as the meaning of the brand ; found from a survey of the consumer sportswear brand awareness , visibility and preferences , and consumer domestic sportswear brand awareness is generally low ; collection through interviews and industry information , found that many of our sports apparel companies do not realize the importance of brand building , compared to the existing sports apparel brand and international famous brands , there a big gap . Whether from China joined WTO, the Beijing 2008 Olympic Games bid for the opportunity of success analysis, or to seize the domestic market from international brand casual wear to sportswear challenges posed by extending sportswear brand building are imperative . Although China 's sports apparel is an improvement in quality , marketing strategies , but also kept low visibility , brand building awareness , positioning vague enough publicity insufficient . In this regard, for deficiencies in China 's sportswear brand building , proposed the following measures : 1 , establish a sense of brand building , and to a correct understanding of brands and brand building ; clear brand positioning ; 3 , focusing on brand design and protection ; do brand promotion ; cycle diagnosis brands , be careful to do brand extension ; 6 , the community to support the construction of sports apparel brand in China .

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. Research on the Brand Establishment of Amateur Swimming Clubs in Fuzhou and Xiamen,G861.1
  3. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  4. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  5. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  6. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  7. Clouds of high - end brand personality cultural meanings of the,F273.2
  8. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  9. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  10. Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand,F274
  11. PXSF Nursery School Service Marketing Management Analysis,G617
  12. Study on the Management Strategy of University’s Brand,G647
  13. University brand building strategy,G647
  14. Research about the Process of City Sport Brand’s Construction,G80-05
  15. The Travail and Reflection of Current Marriage Program,G222
  16. Heilongjiang Unified Marketing of Instant Noodles,F274
  17. Study on Development of College Students’ Brand Attachment Questionnair and Its Relationship Witn Their Self-Concept,B841
  18. Brand development of real estate companies,F293.3
  19. The Study about the Select Strategies of Sportswear Brand Communication Means,G206
  20. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  21. Real Brand or the Counterfeits? Study Based on the Consumption Well-Being,B844.2

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile