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Youth Subculture and Its Commercial Incorporation on the Internet in China

Author: LiuJiDong
Tutor: TangZhiDong
School: Huazhong University of Science and Technology
Course: Communication
Keywords: China's Internet youth subcultures Business incorporation Postmodernism
CLC: C913.5
Type: Master's thesis
Year: 2010
Downloads: 178
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Abstract


Youth subcultures, also known as the sub-culture, is a fuzzy concept relative to the mainstream culture. It is different from the mainstream culture, a combination of the part of the youth groups, and gradually formed the special values ??and behavior. Its manifestations are many such fan culture spoof culture, comic culture, self-culture, non-mainstream, 90, and other second-generation of the popular music, Kazakhstan Famous, rich network phenomenon. Youth subculture phenomenon seemingly complex, but they share the same characteristics, has the typical characteristics of postmodernism to the center of the rebellion and subversion of the mainstream culture, which is a goal pursued by the youth groups - The yearning for freedom and equality. Youth groups, make full use of the isomorphic, collage, spoof other means to fully show the meaning conveyed by the youth subcultures. Youth subcultures through the style of the show, to convey to the people the contradiction between the relations of class, race, gender, generations. Basis on the theory of Gramsci hegemonism, the hegemonic status of majority rule support the hegemony of the mainstream culture is a dynamic balance is not fixed, that is such a mainstream ideology. The style of youth subcultures, pose serious challenges to the hegemonic domination 'social mainstream culture can not sit idly by, it must contain and incorporate ideological and commercial, which is the ultimate fate of the youth subcultures. But the authors are talking about in this focus on China Internet Business incorporated trend of youth subcultures, from a range of ideological aspects of the study will not be discussed in this paper. What are the specific performance characteristics of youth subcultures on the Internet? Youth subcultures how to achieve business incorporated? Hindered by what factors in the process of business incorporation, and each what are the problems? Herein strongly resolved problems. Author analyzed from the point of view of Communication, communicators, media, the youth subcultures dissemination process their own content, audience and other factors will be the smooth realization of the youth subcultures Business incorporated cause various effects, thereby constraining or delay the process of incorporation. Throughout this analysis can be seen, the negative sense, youth subcultures Business incorporated personality ablation; said the positive sense, the Chinese Internet to achieve cultural diversity and innovation in youth subcultures.

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CLC: > Social Sciences > Sociology > Social life and social issues > Youth problems
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