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A Study on Brands Establishment of Enterprises of Chinese Agriculture and Poultry

Author: PanJiaLi
Tutor: LuJuan
School: China Agricultural University
Course: Planting
Keywords: Farming enterprises Produce Brand was founded
CLC: F324
Type: Master's thesis
Year: 2005
Downloads: 380
Quote: 1
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Abstract


With the reform and opening up and the initial establishment of the socialist market economy , China's traditional agriculture is gradually toward the development of modern agriculture . Farming enterprises rapid development of the agricultural market to a buyer's market from a seller's market transition . Changes in the way the domestic agricultural market is gradually excluded non-branded agricultural products . Farming enterprises of foreign brands enter the Chinese market to participate in the competition , the implementation of brand strategy has become an unavoidable problem of our farming enterprises . The growing number of farming enterprises begin implementation of brand strategy , compared with the industrial enterprises , implementation of brand strategy successful small farming enterprises . Correspondingly , less theoretical research on the brand strategy of the farming enterprise , the system even less . Agriculture and animal husbandry enterprises to implement brand strategy lies in the brand was founded , agriculture and animal husbandry enterprises how to implement the brand was founded on the primary issue . This paper attempts founded our farming enterprises to implement brand strategies proposed theoretical model , and want to be able to provide a useful reference in the implementation of brand strategy of farming enterprises founded . Papers in a large number of inspection analysis of relevant literature , collecting farming enterprises in China brand building and the proposed farming enterprises in China brand was founded on the basis of individual farming enterprise research , theoretical model, and that farming enterprises in China brand founded The strategy should include brand positioning , brand naming , trademark registration and brand image of four parts , and in turn implemented . Secondary data analysis, summed up the successful experience and the problems of agriculture and animal husbandry enterprises in China brand founded practice under the guidance of the theoretical model . Brand of Inner Mongolia Mengniu Dairy Company and Beijing Dafa Chia Tai Co., Ltd. was founded at the same time the process of case analysis further demonstrated that the application of this theoretical model in practice . Finally , the paper combines the operating characteristics of the farming enterprise in China , favorable conditions and constraints of farming enterprises branding , and pointed out that on the basis of farming enterprises in China brand founded countermeasures . And further study envisaged .

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Organization and management of agricultural enterprises
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