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Forecast Research and Application in Fashion Color of Mobile Phone

Author: CuiXiaoMin
Tutor: WanChangPing；XuXiHua
School: Zhejiang University
Course: Art of Design
Keywords: fashion color color marketing color imagery fashion color forecast
CLC: J524
Type: Master's thesis
Year: 2005
Downloads: 253
Quote: 1
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Abstract


The sensitive market-developing age has come, the functions of mobile phones are inclining to the same, and the difference of products became smaller. In the consumption of mobile phone, the sensitive factors are even more important than rational factors, such as price, function and etc. So, seizing the consumers’ psychology and developing popular mobile phone is the key of products salability.In the main sensitive factors, color is the most important. ’The seven minutes principle’ told that it is only within seven minutes that people decide whether he of she has interests in products. In the key seven minutes, the function of color is 67%. How to find new opportunity in the color of product is a practical task of companies. Now, most companies have attached great importance on color, and the time of "color marketing" is coming.When most people come into the same psychology tendency, it brings fashion color of mobile phone. The phenomena fashion color is a great character of the behavior of color consumption. It is not only a psychology trend, but the vane of inducting consumer’s consumption. So the exact forecast of fashion color seems very important. This thesis began with color consumption and color strategy, made fashion products -mobile phone- as subject investigated, combined with the method of color design and fashion color forecasting, put forward a set of forecasting method about mobile phones.This thesis began with color marketing and strategy, set forth to the foundation of fashion color, then sumed up and induced the basic theory and common method of forecasting methods. Next, the author discussed how to forecast the fashion color in detail with object on tipical fashion product — mobile phones, then put forward a generally or universally applicable principle for consumption products.

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