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Acceleration of the process of global economic integration , making China's pharmaceutical companies face competition in the market environment has undergone fundamental changes in the traditional distribution channels have been greatly challenged medicines , pharmaceutical marketing continued to change, the importance of channel management has been elevated to a strategic level up . In this paper, the particularity of the pharmaceutical industry and pharmaceutical market characteristics of OTC and prescription drugs several major distribution model analyzes were discussed , while the pharmaceutical companies to strengthen management and control channels are discussed , and look forward to the development of drug distribution channels trends and prospects . Finally, a foreign pharmaceutical company products \Paper is divided into six parts: The first part of the pharmaceutical market environment analysis, and consumer products for the pharmaceutical industry characteristics , drug distribution characteristics and other aspects of development review and the overall analysis . The second part introduces the basic theory and distribution channel management channel theoretical research status at home and abroad . The third part , China's drug distribution pattern analysis, respectively, prescription drugs and OTC drugs explore different channel model . The fourth part , China's pharmaceutical distribution channel management research in the channel mode is selected , channel members to manage and channel conflict management and other aspects discussed in detail , and channel conflict in the R \u0026 D center focused on the issues . The fifth part , the development of China's pharmaceutical distribution channels , from the depth distribution trends, future medical logistics and medical aspects of e-commerce development prospects channel development prospects. Part VI , case studies, of a foreign drugs \
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