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Lihua fast food business model

Author: ZhaoHaiYang
Tutor: FuHuiFen
School: University of Foreign Trade and Economic
Course: Business Administration
Keywords: Non-store marketing Standardization Brand building
CLC: F719
Type: Master's thesis
Year: 2006
Downloads: 1064
Quote: 4
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Abstract


Of modern Chinese fast food enters the rapid development stage since the late 1980s , after more than 10 years of exploration and practice , has grown up a group of enterprises with certain scale and brand awareness , but many problems still exist , such as the fast-food industry What is the focus of competition ? weaknesses of most of the local fast food brand is it? how can we contribute our strong brand of fast food ? these problems has been placed in the front of the fast - food operators have . Author to take this occasion of writing papers , focuses on the above-mentioned problems . Lihua fast food as the main object of study , through its choice of target market , unique market positioning , development mode innovation , flexible business strategy and achieve the five aspects of the analysis of the Chinese fast food standardization reveal Lihua is how to achieve low the cost of expansion , how to meet consumer demand , while standardized . Lihua through shop outgoing development model to achieve a low-cost expansion , select the huge consumption potential meal market , to avoid direct competition with Western fast food . Lihua flexible business strategy , it fully take advantage of the social idle resources , reduce operating costs . Lihua earlier introduction of the industry on food hygiene and safety certification of the three , also walking in the forefront of the industry in enterprise information , has played an important role in these aspects of corporate standardization and brand building . Also pointed out Lihua exist such as corporate culture, human resource management issues , and also a little branding and founded the Brand Ambassador .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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