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Strategic Analysis on Customer Relationship Management for the Mobile Telephone of GuangDong Telecom

Author: ZhaoSaiYuan
Tutor: ZhuMingXia
School: University of Foreign Trade and Economic
Course: Finance
Keywords: Customer Relationship Management Marketing PHS
CLC: F626
Type: Master's thesis
Year: 2006
Downloads: 313
Quote: 0
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Abstract


The customer relationship management originated in the United States on early 1980s , after twenty years of continuous development , and ultimately formed a relatively complete system of management theory . Theory of customer relationship management as a new management ideas , not only has followed the core idea of the marketing relationship marketing , and more emphasis on maintaining and upgrading existing customer relationships , so as to achieve a long-term customer satisfaction , and even customer loyalty . However , customer relationship management is a very practical theory and application in China is still in its infancy . In this paper, the marketing strategy before and after the advent of the Guangdong Telecom PHS , pointed out that the use of customer relationship management in marketing success and inadequacies , it is expected that the difficulties in the future marketing and put forward a strategy to cope with , through analysis leads to the conclusion of this article : the development of conducive to maintaining the focus of customer relationship marketing strategy is to grasp the four key aspects of customer relationship management . Hope to provide some reference to the practice of the Chinese telecom enterprises .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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