Dissertation > Excellent graduate degree dissertation topics show

The Competitive Advantages of HSBC Personal Finance Service in China

Author: ZhangWenGuang
Tutor: ShiYuChuan
School: University of Foreign Trade and Economic
Course: International Trade
Keywords: HSBC Personal business Comparative advantage
CLC: F832.2
Type: Master's thesis
Year: 2006
Downloads: 740
Quote: 2
Read: Download Dissertation

Abstract


HSBC Bank as one of the world's largest financial institutions actively participate in China's economic construction , have been carrying out a variety of banking , which carried out the most successful , was undoubtedly the largest share of profitable business personal banking . Individual business areas of competition between the banks is mainly reflected in two aspects of customer service , the development of investment products . HSBC 's own characteristics , clear understanding of their target customers , and target customer segments, the introduction of investment instruments and investment products for different target groups . Starting from HSBC 's own point of view , the business strategy compared to other state-owned banks on the basis of comparative advantage on HSBC personal business . The paper analyzed the the HSBC customer segmentation method , and the development of different investment products , strategies for different types of customers . The discourse mainly take the inductive method , summed up by the specific examples of its inherent advantages and law , thus gradually summed up the paper to show the main aspects of the HSBC competitive advantage . At the same time in the paper will be the proper use of comparative law . The banks will use similar means of marketing or management method to conduct personal business . By HSBC and other banks , epitomizes the comparative advantage of the HSBC similar marketing or management .

Related Dissertations

  1. China and the EU services and Comparative Study on Trade in Services,F719
  2. China’s Comparative Advantage in Knowledge-based Service Trade,F752.68
  3. Analysis on the International Competitiveness of Aquatic Products in Shandong Province,F326.4
  4. Labor costs of China's manufacturing exports,F424;F224
  5. Research on China’s Export of Agricultural Products to South Korea,F752.731.26
  6. The Research on International Trade in Agricultural Products of Jilin Province,F323.7
  7. Financial Development and International Tradecomparative Advantage,F752;F224
  8. China 's commercial banks international operations Motive research,F832.33
  9. Research on Income Tax of Overseas Investment,F812.42
  10. On Growth Potential of Agricultural Trade between China and South America Based on Comparative Advantage,F752.7
  11. Study on the Problems and Countermeasures of China’s Foreign Trade,F752.6
  12. Trade Competitiveness and Complementarity Between China and India,F752.735.1
  13. Research on Comparative Advantage of Fruits Trade of China and ASEAN,F326.13
  14. Research on Construction of Import Trade Evaluation System for China,F224
  15. Study on Strategy of Zhuzhou’s Export Trade,F752.62
  16. China’s Participation in Intro-Product Specialization,F752.6
  17. Study on Service Outsourcing of Dalian Based on the Dynamic Comparative Advantage,F224
  18. Assessments on Agricultural Science and Technology Demand,F323.3
  19. The Industry and Location Choice for China’s Agriculture Investment to Africa,F34
  20. Gansu Province Equipment Manufacturing Competitiveness,F224
  21. Resource Allocation Based on New Classic Economics,TP338.8

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
© 2012 www.DissertationTopic.Net  Mobile