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SK strategic research into China 's refined oil market

Author: NiuJingBo
Tutor: AnShengHui
School: University of Foreign Trade and Economic
Course: Business Administration
Keywords: Refined oil Market entry SK Corporation
CLC: F426.22
Type: Master's thesis
Year: 2006
Downloads: 388
Quote: 0
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Abstract


SK Group is Korea 's third largest group , is Korea's largest oil companies , mainly in the energy, chemical industry , information and communication as the two pillars of the industry , under which there are two companies into the world 's five hundred ranks . With the rapid development of China's economic development and the refined oil market , SK refined oil business into the Chinese market , and development in China , SK become the target of a world-class enterprise . Based on market entry strategy theory , China's refined oil market , the flow of the market (including the non - oil market ) , and the major competitors in the market research and analysis , and proposed the SK to enter China 's refined oil market entry strategy recommendations , not only for the SK provide reference for those who want to enter the domestic refined oil industry companies . Analysis associated with the development of the Chinese economy and the auto industry , China's refined oil market into a sustained and rapid development of the situation , Sinopec, China National Petroleum two groups living in the market with its network of resources and marketing advantages leader position ; Exxon, Shell , BP and other three major multinational oil companies through strategic cooperation with Sinopec, China National petroleum two groups become important competitors in the market ; SK enter the Chinese market late , but you can avoid weaknesses , take advantage of SK large - scale production of the products of the low-cost advantage and sophisticated , modern norms of non-oil business model , differentiation and specificity of the competition strategy in the non-oil business cooperation with China petrochemical , refined oil marketing cooperation with China 's Sinochem . China's refined oil market and liquidity market made ??more systematic combing in depth analysis of the major competitors , the two strategic ways the SK to enter China 's refined oil market envisioned , and implementation of the program are discussed .

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