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Changchun, members of the public on the wedding market practitioners of social expectations

Author: ZhengYan
Tutor: FanShaoBo
School: Changchun University of
Course: Sociology
Keywords: Wedding practitioners Social Social expectations Role gap
CLC: F719
Type: Master's thesis
Year: 2010
Downloads: 101
Quote: 0
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Abstract


Marriage, through the ages have been known as a big deal. The wedding, as the opening statement into the new life, the people regarded this major ceremony to see sacred and solemn, whether anyone wants to marriage was lively, happy, decent. In today's market economy, smart businesses already targeted this opportunity, Weddings these merchants commercially packaged carrier being used as an industrial operation. New contributors in the bustling, joy, sweet sweet honey into the collective unconscious of stimulating domestic demand, but also to make a bigger and bigger piece of \Compared with the enormous business opportunities and market demand, the wedding industry both on the industrial scale or level of service, but also far from being able to achieve the requirements of consumers, to meet consumer demand. The survey shows that, basically satisfied with only about 10% of the wedding company said. Wedding disorderly market in stark contrast to the huge industrial chain. Wedding industry is a huge market, the lucrative development prospects immeasurable, but the industry is very low threshold, the enterprise level, employing different quality, lack credibility, brand growth of the wedding industry in China is still in the toddler stage, and the lack of effective standardized management eventually leading to the wedding services sector was mixed, and the lack of brand appeal. The \This article from the perspective of social psychology to study issues related to the wedding market practitioners. To apply the theory of social roles and social expectations the ideology, through empirical investigation public Changchun, looking the role of the wedding market practitioners. In the literature, the paper starting from the stage of development of the wedding market in China, described the current characteristics of the overall condition of the wedding market in China and wedding employees. In this part of the study, the author found that compared with other industries, our wedding team lack of high-level features wedding employees, and the foundation is relatively weak, but the outbreak of the wedding market potential development, and also to provide for our wedding practitioners of the objective a rare opportunity. Part in the theoretical perspective, I first concept of wedding employees defined. At the same time do a detailed interpretation of the concept of roles and social roles, role expectations and social expectations. Part in the theoretical study of the social role theory and social expectations thinking combing, pointed out the role of theory guidance of the wedding employees behave the important relationship between social roles and social expectations as well as the introduction of social expectations Perspective wedding practitioners role-playing to inspect the actual meaning. In empirical research, the paper examined the development status quo and development space for our wedding professionals and from wedding professionals social functions, professional quality, the structure of knowledge, professional skills in four areas of social expectations of wedding professionals visit , obtained the connotation of its role in society. At the same time, I also found our wedding practitioners deviate from social expectations in the process of role-playing, as manifested in two aspects: First, wedding employees to pursue personal interests to maximize the lead roles and social expectations deviate from; two wedding overall quality of employees gaps lead to the weakening of its social function.

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