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Research on Online Luxuries Consumption in China

Author: WeiLeiRu
Tutor: WangWeiJun
School: Central China Normal University
Course: Information Science
Keywords: Luxury Online consumer E-commerce
CLC: F724.6
Type: Master's thesis
Year: 2006
Downloads: 1698
Quote: 8
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Abstract


Luxury online consumer research is to establish the foundation of luxury consumer research. Online consumption of luxury goods is a combination of luxury consumption and network consumption there. Just, in terms of the consumption of luxury goods, the network is no longer just a cold technical form, it as the ultimate application of e-commerce in the field of network marketing, conform to the trend of luxury consumption. As stated in a luxury only partially free, rich choice, luxury online consumer only for that part of the adaptation or yearning network life. At the moment, the luxury online consumer may not be able to become the next generation of consumer mainstream, but continue to move forward the trend is inevitable. This article is based on research this context, the article is divided into five parts: The first part of the phenomenon of attention in the international market for China's luxury consumption ability, based on the combination of the rapid development of China's e-commerce, the proposed Research the topic of China's luxury goods consumption online. The article demonstrates the important theoretical and practical significance for the luxury online consumer research, analysis and research status at home and abroad, the research ideas, research content. The second part is mainly introduced luxury online consumer basic knowledge to further expand the study baseline. First introduced luxury origin, definition, characteristics and classification, and then described the luxury consumption of the principles of economics, the type of luxury consumer, consumer psychology, and the final transition to a network of luxury consumption analysis luxury online consumer characteristics. The third part is the core part of the article, introduced the current situation of the domestic and international luxury online consumer. Our luxury online consumer mainly through the study of the large amounts of data, summarized, analyzed China's luxury consumption geographical target population, as well as product types. A more comprehensive introduction of China's consumption of luxury goods network platform based on the analysis of the combined evaluation of luxury consumer site, including its function, operating model and the analysis of the profit model. The fourth part is the key part of the full-text, pointed out the problems and shortcomings of China's luxury network consumption, mainly including the authenticity of the transaction security issues of online luxury, luxury online consumer local brands too little, the luxury online consumer tax collection and management problems, China's luxury consumption immature mentality of the main issues, and so on. And solve these problems, recommendations and opinions. The fifth part, the concluding part of this article a summary of the work by the preliminary study of of luxury its online consumer, so that we not only learned luxury consumption leading consumer fashion, pulling the tremendous momentum of rapid economic development, but also conducive to We grasp at this stage of the consumer situation further, so as to bring about new opportunities for the development of China's e-commerce market. Finally, further research direction to this new topic further improve gradually.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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