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Reward Advertising Legal Issues

Author: CheYunZuo
Tutor: DiYuYan
School: Heilongjiang University
Course: Legal
Keywords: Reward ad Said Deed Reward advertising effectiveness Compensation claims
CLC: D923
Type: Master's thesis
Year: 2011
Downloads: 128
Quote: 0
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Abstract


With economic prosperity , people are trading concept of change , reward increasing number and variety of advertising at the same time has also brought a series of legal problems, which has been widespread concern in legal circles , and led to a long-term theorists argue . Theorists differences mainly targeted advertising Reward legal nature . Said act alone long debate with the contract said , to some extent even affected the progress of relevant legislation , leading to our current law provisions on comparative advertising reward broad lack of maneuverability . \This is undoubtedly the judicial practice regarding this issue brings trouble. Therefore, this article hotspot starting from this theory , the theoretical circles at home and abroad by examining the results of research , analysis and comparison of different theories , said the contract based on the theory put forward some new ideas , and the current Legislative Defects advertisement offering a reward for analysis and suggestions .

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CLC: > Political, legal > Legal > Chinese law > China and France
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