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Advertising Japanese rhetorical features

Author: RuanZuoLi
Tutor: QiaoYingJie
School: Guangxi University
Course: Foreign Linguistics and Applied Linguistics
Keywords: Ad Rhetoric Language Selection Rhetoric Characters played
CLC: H36
Type: Master's thesis
Year: 2007
Downloads: 324
Quote: 0
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Abstract

The language used in the advertisement call advertising language . The advertising language broad and narrow , broad advertising language refers to all means and methods used in the ad ; narrow advertising language specifically refers to the language of the text in the ad works . The ad is the most important part of the ad text . The advertisements first is kind of economic behavior , through creative expression to attract advertising audience , or to promote their products and services , or to enhance their visibility . The ad is also a social and cultural existence is bound with their social and cultural stigma . Therefore , by the Japanese ad , either about Japanese society and the Japanese consumer psychology , and Chinese enterprises, especially the Chinese enterprises to enter or will enter the Japanese market how to plan advertising creative , more efficient transmission of information to influence the advertising audience can also play some inspired role . At present , publishing many operators as well as the dissemination of corporate information and exchange the content of the advertising industry in Japan with, but the study was significantly less than in the ad . Therefore , the papers from a rhetorical point of view, the combination of academic knowledge in the field of advertising , consumer psychology , social and cultural , and case studies of research methods to explore the characteristics of Japanese advertising Rhetoric' dissertation">Rhetorical . The ad creative process , it is necessary to resort to a variety of rhetorical devices to vividly express creative advertising . However, regardless of the ad is written as a contemporary consumer society , advertising audience necessarily clear that there is no direct contact between the pros and cons of ad advertising good or bad the quality of the goods . However, the advertising audience attracted to buy all kinds of goods and services , their reasons? Most reasonable explanation , perhaps the advertising audience knew everything but the advertising side of the story , but it does not get to the bottom , as always, was the subject of frequent ad to carry out various purchasing activities , sustainable consumption behavior . This thesis elaborated the content of the ad and its rhetorical theories , followed by the rhetorical features of the Japanese ad specifically analyzed and discussed , and finally discuss the structural features of the language of the ad .

Advertising Japanese rhetorical features

Abstract

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