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With the rapid socio-economic development, commercial real estate gradually showing a large-scale development of the situation, the increasingly fierce market competition, the emergence of complex commercial real estate development needs of the times, the speed of its development has exceeded the growth in residential projects, and become a Chinese commercial development of new growth point. At the same time, along with a large number of complex commercial real estate development and construction projects, commercial projects around the market positioning and other aspects of the theory and research, also more and more, thus increasing concern by academics and become a key research areas. Complex commercial real estate development is an innovative business model, in 2001, for the first time to enter the Chinese market, after years of development, this business model is gradually being accepted by the people and lead the public life. At present, China's complex commercial real estate projects mainly in Beijing, Shanghai, Shenzhen and other cities in the eastern part of the line, these cities represent a large commercial real estate projects of commercial real estate development in the forefront. However, the rapid development of commercial real estate at the same time, there have been a phenomenon of high vacancy rates, and the resulting large number of social waste of resources. The main reason for this phenomenon is caused by developers in the project early residential development only on the past experience, and positioning of commercial real estate development, commercial real estate and commercial real estate has the dual attributes shallow understanding, resulting in a tremendous waste of resources . The first part of this paper, complex commercial real estate market positioning theories cited problems and proposes a combination of quantitative and qualitative analysis of the research methods for complex commercial real estate market positioning, thus through the whole chapter; second part of the compound The basic concept of commercial real estate, characteristics and problems existing realities brief introduction and description; third part of the complex commercial real estate located in the main influencing factors for the following matrix model pave the way for the introduction and case analysis; fourth part, and The fifth part is the core part of this paper, through the establishment of complex commercial real estate market positioning factors evaluation index system and eventually applied to the Peace Plaza Dalian instance the analysis. Combination of theory and practice, the final conclusion. This paper uses a combination of qualitative and quantitative analysis methods, and draws district theory, economics, urban planning theory, consumer behavior and other disciplines of comprehensive knowledge. And Dalian Peace Plaza is empirical analysis, the final comprehensive, systematic and in-depth study of how complex commercial real estate market positioning factors affecting the scientific evaluation.
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