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Research on the Brand Development of Shanxi Farmer Professional School Store

Author: ZhangYu
Tutor: WeiHuLin
School: Shanxi University of Finance
Course: Business management
Keywords: Shanxi The farmer professional school store brand in turns research
CLC: F321.42
Type: Master's thesis
Year: 2010
Downloads: 71
Quote: 0
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Abstract


Shanxi province is a professional national farmer school store to develop quickest in the province and occupy to close data, Shanxi province in 2007 and in 2008 continuously for two years, the farmer professional school store amount resides the first in the whole country and flow out to appear many at national and influential farmer professional school store brand.But because of farmer the professional school store still belongs to an entry-level stage in the whole country development and turn the quest of development to the farmer professional school store brand also very limited.According to this, this selected works chooses province farmer professional school store brand in Shanxi to turn development as a research object, expects to pass this research and turns a development to provide a possibility reference to the province farmer professional school store brand in Shanxi.This text usage relatively analyzes method and PEST analytical method etc. the method, in turning the foundation that the development researched carries on a review and overview concerning the farmer professional school store brand to the domestic and international academic circles, analyzed the development trended of province farmer in Shanxi professional school store and passed to turn the research of developing the present condition to the farmer professional school store brand, realistic environment made a show of province fanner professional school store brand in Shanxi to turn to develop to face, according to above analytical, put forward and discussed the fixed position that the province farmer professional school store brand in Shanxi turns a development strategy, spread strategy, maintenance strategy.End, this text with the city Yu in the first farmer professional school store-Jin in Shanxi province time the bosom Ren vinegar industry professional school store for case study, carried on argument to the standpoint lifted.

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Rural economic structure and institutional > The form of agricultural cooperation > Economic union
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