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Chain Catering Industry of Cultural Identity Logo Design

Author: LiMing
Tutor: LiuJiaSheng
School: Harbin Normal University
Course: Art of Design
Keywords: Chain catering industry Logo Design Cultural identity
CLC: J524
Type: Master's thesis
Year: 2011
Downloads: 143
Quote: 0
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Abstract


The rise of chain catering industry to achieve a peak performance of the food and beverage industry, the independent catering industry want to seek development will become a form of chains, chain catering industry attendant will flourish, the most important design elements for the brand image - flag, will become one of the key factors of chain catering industry in the survival and development of competition, because the chain catering industry as an emerging industry, its characteristics cover the spread ability, inter-regional strong expansion capability. Whether foreign or domestic, development time is not long, but the foreign diet industry was able to decades rapid development, the occupation of the diet industry market in most countries around the world, not just because of its advanced management and technology, the The success of the logo design, has played an essential role in its rapid development. Chain catering industry logo design to do both on behalf of the corporate image and philosophy, but also the integration of cultural identity and visual elements, which start from their own cultural characteristics, analysis of the contents contained in the State's cultural identity, and then from visual communication theory and visual studies, such as color, shape, etc., combined with advances in technology, media change, the characteristics of the new design theory and catering industry chain, to explore the cultural identity and visual communication chain catering industry logo design . Designing the logo can not be used in Visual Communication integration of their cultural identity, resulting in logo design is not perfect integration of all the visual elements, enough clear and accurate transmission of information on the performance capabilities of the business management and corporate culture is not strong, the chain catering industry characteristics of understanding is not enough to block the promotion and development of chain catering industry logo design. Logo design in which an industry should be in the original identification features connotation, then add with a strong sense of national and regional characteristics of content, to make it appear in the international market, one can tell which country, which nation. Cultural identity and visual communication these two aspects are complementary, and only in the visual communication into their cultural meaning in order to make a successful chain catering industry very logo design. In this paper, the many practical problems that exist in today's chain catering industry logo design, two-pronged approach to cultural identity and visual communication, to explore chains diet line logo design to today's situation, and strive to convey both positive factors in the cultural characteristics of natural visual find a meeting point, their better integration, better reflect the value of the catering industry, logo design and concluded propose a corresponding theme, the contrast in the Western industry involves differences in cultural characteristics and visual convey two aspects to find the fusion point and combined with the characteristics of the diet industry, the use of a new era of science and technology, technical means to propose a design methodology, and guide the direction for the logo design of chain catering industry, its future development rules to follow, there are moments derivable.

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts
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