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The Study of College Enrollment Strategies

Author: LvCan
Tutor: LiuXun
School: Chengdu University of Technology
Course: Communication
Keywords: College Enrollment Communication Strategy Research
CLC: G647.3
Type: Master's thesis
Year: 2011
Downloads: 184
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Abstract

Intensified competition for students at this stage between universities, recruiting propaganda has been unprecedented attention. From the perspective of the Communication, the college enrollment mainly through interpersonal media, print media, electronic media publicity. That face-to-face interpersonal media publicity, is the most traditional media. College Enrollment, interpersonal media has a direct, vivid, and other advantages, as well as the spread of small inadequate. College enrollment publicity through print media, the illustrations could play good publicity. At present, China has entered the information society, information technology is the most important sign that network. Therefore, the college entrance utilize network publicity has irreplaceable advantages: network propagation infinity, across time, across the region, and so the effect of publicity can be maximized. Specifically, colleges and universities through our home page, dedicated several ways Admissions Information Network portal, secondary home page publicity enrollment information, especially in the universities on the home page published authoritative, uniformity, convenience. In addition to the network, the colleges and universities also use television, radio, audio and video recordings, and other electronic media publicity. Radio and television in China has a very high coverage, and can simultaneously transmit voice and image signals, vivid comparable with human-to-human transmission. Radio and television also has its own limitations, will not be able to watch once the broadcast is completed, so colleges and universities can use audio and video recording to overcome this shortcoming. College Enrollment In addition to focus on the use of appropriate media, should also be up and down in the promotional content full effort. Particular attention to the promotion of the year with the calendar year, admissions policies, software, hardware, and campus life candidates concern. From the point of view of Communication Studies, College Enrollment should be adhering to the candidates based principle, principle of truthfulness in the province both outside the province principle, the principles of sustainability, as well as the principles of targeted. First, the candidate is the object, purpose and ultimate destination of College Enrollment, admissions officers should establish awareness of services for candidates, and everything to the candidates centered careful guidance and reasonable proposals of the candidates. The Second College Enrollment should adhere to the principle of truthfulness, standing in a neutral stance, seeking truth from facts to provide school information for candidates and make recommendations. Not subject to the enrollment interest-driven lobbying sexual orientation should avoid lying about and concealing the true situation. College Admissions should also mainly in the province outside the province, supplemented. One reason is because nearly half of the enrollment targets in the province, on the other hand because of the more popular candidates and parents on the province's colleges and universities. But in the long run, the other provinces publicity also can not be abandoned, to create a good brand of college can not do without the support of the other provinces. Fourth, the college enrollment to implement the principles of sustainability. It in their daily work as a routine task, often publicity, always publicity. Meanwhile, in the golden age before the candidates to declare their volunteer to uphold the principle of continuity, repeated propaganda, in order to achieve the effect of the publicity. Finally, college admissions should adhere to the targeted principle. A good grasp on the quality of students to the level of the school, students must have some type of focus, so that it can do more with less. The emphasis on College Enrollment, College Admissions, and even has a pivotal role in the cause of China's education. First of all, the College Enrollment window function. The so-called window, that the communication of information intermediaries, candidates through the Admissions publicity for colleges and universities. At the same time, a strong the College Admissions publicity utilitarian, therefore, most likely to exaggerate the facts, therefore this \Second, the College Enrollment also has a mirror function. Admissions propaganda \Finally, the College Enrollment and boot function. The one hand, the different promotional content will guide the candidates to the formation of different values ??in the future, on the other hand, the different focus of the publicity will affect society as a whole values ??education, and even our future talent structure. In order to further understanding of the actual operation of the College Enrollment I university in Chengdu, L Case Study L school regardless of discipline construction, the scale of teachers and students, campus area, culture and other aspects of the country has a certain representation Therefore, this study can provide a reference for the National College Enrollment. Overall, the the L school enrollment publicity comprehensive use of interpersonal communication media, print media, electronic media. Such as organizing on-site consultation, issuing enrollment promotional materials, advertising to the major portals see several television stations in enrollment publicity thematic. I also extracted these promotional cost data, and through than in recent years, the actual enrollment plan enrollment, the report on the work of these propaganda effect assessment. To further examine the college enrollment various propaganda media, I also student questionnaires. The survey conducted around three aspects: how to know where the school, specific knowledge of the means by which the school where enrollment most acceptable form of publicity. To explore theoretical models enrollment propaganda, combined with empirical research article on the L school enrollment advocacy work carried detailed analysis of interpersonal communication media: With the rapid development of science and technology, the decline is the rapid rise of the network media; same time print media remains the position of the dominant propaganda, but also the impact of the network has been weakened; other electronic media occupy small but indispensable share. In addition, the College Enrollment middle also need to pay special attention to reversing the supply and demand imbalance in the status quo between the candidates look forward to working with colleges and universities invest and focus on Higher Education Institutions in their own image, to create excellent brand. To further improve the college entrance publicity should also be from a psychological point of view, the law of the psychological effects of the use of the publicity work. Admissions officers should take advantage of the first to grasp the first opportunity of the enrollment publicity due to the effect, recency effect to grasp the crucial time of enrollment propaganda, in order to make the recruiting propaganda multiplier.

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