Dissertation > Excellent graduate degree dissertation topics show

Innovative Marketing Channels of Domestic Valve Enterprises

Author: YangLiang
Tutor: GaiGuoFeng
School: Northeast Normal University
Course: Business management
Keywords: Marking Channel Mode Complex Channel Valve Enterprise Innovation
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 46
Quote: 0
Read: Download Dissertation

Abstract


China’s valve industry is growing up by the development of the national economy. Thesame is true of the number of valve enterprises and production. Homogenization ofcompetition and single marketing channel mode causes valve companies can not changeablein the fierce market competition to achieve differentiation advantages. recently years laborcost,raw materials cost and transportation cost is more transparency,Valve enterprises need tochange the management to get more market share and more lasting competitiveness.Marketing channel management is a efficient way to get differentiation.And competitorscan not imitate in a short time. Today,valve enterprises in China use single marketing channelmode extensively. Managers mostly ignored the marketing channel mode management.Therefore, enterprises need to find a more suitable marketing channel mode to coordinate thedevelopment of strategy.Through theoretical studies, this thesis elaborated the strategic position of marketingchannel mode and analysis of China’s valve industry status, summarize the existing valveindustry typical channel model type.By the case analysis and comparison, we find out theadvantages and disadvantages of various marking channel model, and point out theobstruction and impetus for the innovation. Base on the principles of design marking channeland integration of future trends of valve industry,innovation for a complex marketing channelmode. New marketing channel is more flattening,service and reorganized, suitable for futuredevelopment trend of marketing channel.Finally analysis of enterprise A in the choice of complex marketing channel modechanges. We found complex marketing channel mode bring a new competitive advantage forenterprise A by the verify standard of marketing channel. The new complex marketingchannel mode is suitable for enterprise A’ future development.

Related Dissertations

  1. Crack the problems of the urban fringe of the dual management system,D630
  2. A Study on University Science and Technology Innovation Environment Evaluation,G644
  3. Innovative chemical companies,the major risk analysis of continuous innovation and responses,F426.7
  4. Study of Classic Style Renaissanceand It′Sapply in Modern Fashion Design,TS941.2
  5. Study on the Development of Folk Sports Non-Profit Organization,D632.9
  6. The Way of Knowledge: the Formation of the Innovative Culture of University,G640
  7. Scientific Development View on the Socialism Essence Theory Is the Succession and Innovation,D61
  8. Research on Effect Relationship of the Innovation Resources Environment, Technological Innovation Capability and the Innovation Performance,F273.1
  9. Innovative biopharmaceutical companies a significant risk of dynamic analysis of continuous innovation and response measures,F273.1
  10. Interspectific Hybridization between Chrysanthemum Species and Research on Resistant Germplasm Innovation,S682.11
  11. Study on Reaction-diffusion Model of Educational Innovation,G40
  12. The Research on Structure Model and Operation Mechanism of University-Enterprise Cooperative Innovation Network,F273.1
  13. Ecology of Public Administration and Public Management System Innovation,D630
  14. Research on Talents Team in Hefei-Wuhu-Bengbu Based on Independent Innovation,C964.2
  15. On the Innovation of Employment Education for College Students,G647.38
  16. Based on the construction of a comprehensive quality management theory Shaanxi Province vocational skills certification system,C975
  17. Promoting China's Path of sunshine government building,D630
  18. Change Research reported since the founding of People,G212
  19. System Construction and Innovation Design of Reconfigurable Fixture,TG75
  20. The Manufacturing Industry Structure Optimization Problem of the Pearl River Delta Region,F127
  21. SME Technology Innovation of Chongqing under \,F273.1

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile