Dissertation > Excellent graduate degree dissertation topics show

The creation of business model research on -Wensli from product manufacturing to culture

Author: ZhanLin
Tutor: JinHuiHong
School: Zhejiang University of Technology
Course: Business Administration
Keywords: business model product manufacturing cultural creation economictransformation Wensli
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 12
Quote: 0
Read: Download Dissertation


In the days of the21th century, the competition among companies is not only concerning their products, but put more weight on the competition of their business models. Due to the acceleration of global economic integration, the business environment has undergone tremendous changes, and meanwhile, the original business models are being greatly challenged. Based on the review of relevant research from both domestic and overseas academics, this paper performed a detailed analysis on the vicious competition resulted from our traditional low-profit business model. It also examined the homogenization of products and services. Last but not least, it discussed the necessity and practical significance of business model innovation and explored various approaches to business model innovation. Combining the macroeconomic environment and industry environment, this paper analysed the current business model of Wensli Group. It has been discovered that the current business model of Wensli Group has been challenged. The group needs to revitalise its business model through enhancing its brand based on its corporate culture, improving product quality based on scientific innovation, synergising marketing strategies with strategic positioning and optimising value chain based on OEM. The group can then create a unique brand value and, more importantly, stands out in the modern business competition only by optimally integrating product creation and cultural innovation.

Related Dissertations

  1. Micro-brewed beer commercial application of research project,TS262.5
  2. Research of Mobile Phone Bank Business Modle in 3G Age,F832.2
  3. Research on the EC Model of Tmall.com,F724.6
  4. YJQ Ltd. Development Research,F426.82
  5. New E-commerce Model Studies of Automotive After-market,F426.471
  6. The Research for Strategy of Enterprise-level Software Components Quality Assurance and Rapid Deployment,TP311.53
  7. Research on Business Model and Consumer Network of Group Buying,F724.6
  8. Talent Management Mode of Cultural and Creative Industries in China,G124
  9. A Study on the Impact of Multiple Factors on Firm Value Based on Structural Equation Modeling,F275;F832.51
  10. Analysis on Development of Domestic Tourism Perform Business Model,F592.6
  11. Research on the Anti-monopoly Regulation in Choosing Business Model,D922.294
  12. FDI impact on the international competitiveness of China's electronic information products manufacturing,F832.6;F224
  13. Study on Present Virtual Money and Regulation Framework Construction,F822
  14. Taiwan Farmers Pioneering Zone in Zhangpu Industrialization of Flowers Industry Business Model Research,F326.13
  15. Small Furniture Enterprise Logistics Mode of Operation Research and Choice Analysis,F426.88
  16. Jewelry testing field for software architecture research and design,TP311.52
  17. Research on Innovation Approaches of Enterprise Business Model,F272
  18. Double integration of artistic and commercial,J905
  19. Study on the Business Model of Academic Journals to Western Developed Countries,G239.1-F
  20. Entrepreneurial enterprises disruptive innovation,F272
  21. Studies on the Business Models of Tea Enterprises,F426.82

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile