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The creation of business model research on -Wensli from product manufacturing to culture

Author: ZhanLin
Tutor: JinHuiHong
School: Zhejiang University of Technology
Course: Business Administration
Keywords: business model product manufacturing cultural creation economictransformation Wensli
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 12
Quote: 0
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Abstract


In the days of the21th century, the competition among companies is not only concerning their products, but put more weight on the competition of their business models. Due to the acceleration of global economic integration, the business environment has undergone tremendous changes, and meanwhile, the original business models are being greatly challenged. Based on the review of relevant research from both domestic and overseas academics, this paper performed a detailed analysis on the vicious competition resulted from our traditional low-profit business model. It also examined the homogenization of products and services. Last but not least, it discussed the necessity and practical significance of business model innovation and explored various approaches to business model innovation. Combining the macroeconomic environment and industry environment, this paper analysed the current business model of Wensli Group. It has been discovered that the current business model of Wensli Group has been challenged. The group needs to revitalise its business model through enhancing its brand based on its corporate culture, improving product quality based on scientific innovation, synergising marketing strategies with strategic positioning and optimising value chain based on OEM. The group can then create a unique brand value and, more importantly, stands out in the modern business competition only by optimally integrating product creation and cultural innovation.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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