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Project Risk Management Based on Regional Tourism Development

Author: LinQing
Tutor: LiuLiQiu
School: Tianjin University
Course: Tourism Management
Keywords: Project management Risk evaluation Regional tourism development
CLC: F592
Type: Master's thesis
Year: 2012
Downloads: 117
Quote: 0
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Abstract


With the rapid development of tourism industry in China, many provinces and cities settourism as the focus of regional economic development. In this circumstances, many tourismdevelopment project have been brought into being. Lots projects have achieved great successon both economical and social way.However, there were also plenty examples of failure.Such failure would not only bring negative impact on local economy and tourism industry, butalso bring uncertainty and risk to the whole market. This is extremely dangerous when theeconomic development in one region is highly depended on tourism industry. In order toavoid the loss caused by the failure of tourism project development, it is necessary to bringrisk theory into the planning, development and management of regional tourism development.The application of risk theory is quite mature in China, while the application in tourismarea is still quite rare. And the risk management of tourism development has not receiveenough attention from the scholars. Considering this, the author introduced the basic theory ofproject risk management and traditional risk evaluation process and demonstrated thenecessity of bringing risk management into tourism development. Based on the theory ofregional tourism development and planning, this paper analyzed the method of diagnosingand analyzing risks in tourism development.Apart from this,this paper chose Xidi-Hongcunas the case study in this paper, used quantitative analysis to evaluate the risk in tourismdevelopment and proposed specific risk control measures.

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CLC: > Economic > Tourism economy > China 's tourism industry
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