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Euphemism as a coordination means of interpersonal expression, the use of the language is a very common phenomenon. Euphemism is only a linguistic phenomenon, but also a social and cultural phenomenon, and, with the progress of society, becoming more and more frequent and extensive use of euphemisms. Euphemism as a rhetorical device, can be used to ease the mood, adjusting the atmosphere, to facilitate personal opinion is more easily accepted. The successful completion of a communication can not be separated from the euphemism, so you can call it the \Euphemism first is a linguistic phenomenon, a single word or sentence is not a euphemism meaning, reflected only in the specific language use. Euphemism not only refers to the words used to express a euphemism meaning itself is also an active use of the language, and strive to express ideas communicative way, but also a social and cultural concept. Different language use group, social class each will have its own specific language approach to euphemistic expression, thus euphemism with the characteristics of the different groups and their internal members, such as age, race, sex, occupation, class changes change, covering many aspects of the political, economic, cultural, moral, religious. A large number of experiments show that culture is the most essential of a nation, the most representative elements, further said that the language and culture is the most direct and the most unique, most clear manifestation of. Language is deeply rooted in the fertile soil of the social and cultural left their produce and for the existence of the social and cultural environment and communicative context, language loses the fundamental significance of its dependencies, as part of the left as a whole, from the arm body. For this reason, it is the phenomenon of language it is not easy to make accurate, comprehensive and thorough understanding and grasp. This suggested that the use of euphemism is subject to specific social and cultural patterns, which is the combined result of many factors of the socio-cultural, psychological, and interpersonal relationships. With distinctive social and cultural imprint, from one side to reflect the unique values, ethnicity and cultural characteristics presented by the society in different stages of development. Therefore, we say that euphemisms with a culture. Euphemism generated from the friction between language and social interaction. Permeates every pore of the rich and profound social and cultural connotations. But a lot of research and analysis, the study describes euphemism still escape lexicology and terminology of the scope of the limitations of their own research on the lag is undoubtedly a profound impact on the the euphemism translation process. Based on this, this article intends to introduce the concept of euphemism constitute, functional aspects, analyzes its basic language and cultural characteristics, Euphemisms own understanding of the supplement, and reveal the existence of current euphemisms translation in problems and deficiencies. By analyzing the relationship between euphemism society, culture, language, the basic theory and knowledge of the use of social linguistics to analyze the final solution put forward their own the euphemism translation work face embarrassing situation. The paper is divided into five chapters. Introduction section outlines euphemism nature. The first chapter introduces the concept of euphemism and function, were compared with Chinese and English Euphemisms and analyze the reason for the huge difference; constitute unique. The second chapter expounded meaning euphemism translation. The third chapter reveals some of the problems that exist in the the current euphemism translation process. Introduction of Chapter sociolinguistic knowledge, seek a combination of theory and practice. Chapter V Based on the above analysis, try the the proposed euphemism transparent solution strategies and translation principles to guide the practice of translation. The concluding section concludes the paper reiterated the important guiding role in the cross-cultural translation and socio-cultural perspective from sociolinguistics euphemism.
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