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Research on the Compatitveness of New Energy Vehicles Enterprise

Author: ChenYongLin
Tutor: WangZuo
School: Ocean University of China
Course: Business management
Keywords: new energy vehicle competitiveness technological innovation
CLC: F426.471
Type: Master's thesis
Year: 2011
Downloads: 181
Quote: 0
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Abstract


New energy vehicles is powered by renewable energy sources, its greatest feature is the low energy consumption, near-zero emissions, no pollution, energy saving. In the current global environment, pollution is worsening, the international energy crisis is growing worse by the circumstances, and the development of new energy vehicles and its industrialization are paid attention by more and more countries and enterprises. So far, domestic and international research on new energy vehicles are mainly focused on technology and its effects on the environment, while the industrialization of new energy vehicles becomes the key of the further development of new energy vehicles. As a result, this research about the competitiveness of new energy vehicles enterprises is not only innovative, but also has profound theoretical and practical significance.Based on the analysis of extensive literature, this paper does research on the theory and practice of the field, by using the methods of specification analysis, comparative analysis, and case analysis. After analyzing the Development status of new energy vehicles and new energy automotive industry, companies systematically, this paper summarizes the problems and factors of the development of new energy auto companies. And finally, this paper gives a proposal about how to raise the competitiveness of energy vehicles enterprises. The full-text includes seven chapters. The first chapter describes the design of the paper from the research background and significance, research status, contents, methods and technical routes and other aspects. The second chapter outlines the theory, writing for the whole paper from the theory aspect. The third chapter focuses on the renewed energy status and significance of vehicle development, and tries to find the research significance further. The forth chapter do the research from industry, business and enterprises levels, by using tools like the industry value chain, five forces model, SWOT analysis, this paper does a multi-level analysis on the new energy automotive industry and the competitiveness of enterprises. The fifth chapter refines the main factor of competitiveness of enterprises based on the analysis of Chapter four. It builds a new energy vehicles competitiveness impact models and tries to find a new solution about how to enhance the competitiveness of enterprises. The sixth chapter uses the example of BYD Company to demonstrate the model and conclusions. The seventh chapter gives a conclusion of the study, and indicates the lack of and prospects for future research.This study found that the main factors of the industrialization of the new energy automotive industry and its competitiveness are the new energy vehicle technology improvement, cost control and market cultivation and other aspects. Therefore, countries those try to enhance competitiveness of new energy vehicles industry can do efforts from the four aspects, First, strengthen independent R & D innovation capability and innovation, second, enhance decision-making ability of corporate strategy, third, strengthen marketing capabilities and market cultivation, fourth, increase government support and promote interaction.The innovation of this paper is its topic selection, for it chooses the competitiveness of new energy vehicles as a research topic, and it proposes competitiveness model about the competitiveness of new energy vehicles industry.

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