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In 2005 , the foreign electronic magazines originator \Their electronic magazine after generations of development , once again become the focus of attention of the people in the industry , in particular, is a set of text, audio , Flash animation and other multimedia effects as one of the third generation of electronic magazines , showing amazing growth . Distance 2006 - electronic magazine years over the past three years , the electronic magazine of the status quo to become one of the focus of this study ; literature research , case studies , qualitative analysis , to define the definition of electronic magazine on the Internet to observe the foundation to analyze its characteristics , business model , and predict future trends . Found through the contrast method profitability obstacles research : content issues ( lack of originality , homogenization ) is one of the obstacles once the impact of the electronic magazine the development of the core characteristics derived by the user groups ( including gender , age, level of consumption , reading habits ) imply a lack of high spending power readers , a direct result of the reduction of the amount of the investment of the advertisers , the root cause is the electronic magazine behind the team composition and the overall operation mode drawbacks . The future development of e - magazine must rely on the continuous optimization of its internal structure , and at the same time with the other media to deepen the integration between media , and further explore the effective integration of progress .
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