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Recently issued a formal " the Twelfth Five-Year Plan," development planning explicitly pointed out that, "according to the basic, strong grassroots, build mechanism" requirement, increasing financial investment, deepen the reform of the medical care system, establish and perfect the basic medical health system and speed up development of medical and public health services, give priority to the basic health care needs.Faced with such good situation, medical equipment industry company bases are all the stops, to prepare for the good of the situation, but AS the company AS the medical industry of taking one of the earliest, and in the strategic confusion period. It is based on this, told AS the company’s development strategy of the in-depth analysis.The first part of the paper, this paper discusses the background and significance of the research topic selection, and briefly introduced in this paper, we study the general thinking framework, methodology and main problems will study.The second part of the paper has two chapters, told AS the company’s internal and external environment, from the macro, industry, enterprise three levels are analyzed. In the macroscopic level, mainly from the political, legal, economic, social, and some problems such as science and technology are analyzed; Industry level, mainly from the size of the market, industry structure analysis, our medical devices image segmentation industry, medical equipment industry key success factors, medical equipment industry development trend and so on the thorough analysis. At the corporate level, mainly from the enterprise have financial resources, human resources, material resources and network resources and intangible resources and so on several aspects.The third part of chapter two, according to the second part of the analysis of the internal and external environment, the comprehensive application analysis model, tools, and on the basis of future told AS 3～5 years of general development strategy, the competition strategy and demonstrates description. Through the product innovation, service innovation, establish differentiation strategy, make the medical equipment industry in core technology breakthrough, finally realizes the corner beyond. The last part of the development of the enterprise from the perspective, the strategy implementation need organization strategy, strategic kit function, this paper puts forward the measures are suggested.In the end, the essay summarized the full text, this paper also puts forward the innovation points and deficiencies.
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