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Strategy for Musical Development in Shanghai

Author: LanZuo
Tutor: QiHaiFeng
School: East China University of Science and Technology
Course: Business Administration
Keywords: Musical Broadway Performance Market Ticketing Localized Musical
CLC: J823
Type: Master's thesis
Year: 2012
Downloads: 167
Quote: 1
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Abstract


The development of musical in Shanghai market has experienced importing overseas excellent musicals, producing the Chinese version of the musical and now the local performance agencies start to produce the local musicals. Besides the hopes, it also meets the opportunities and challenges. The author studied and researched the Chinese market, especially Shanghai performance market, to have more understandings of the musicals by questionnaires, one-on-one discussion, comparison in sales and marketing of the price. By different voices, we could have more advice and suggestions for the new developing product and have better suggestions for the globalization of the performance market in Shanghai.

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