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The Study on Interactive Relationship between Professional Football Clubs and Football Fans in China

Author: ZuoGuangHua
Tutor: GuoLiLiang
School: Guangxi Normal University
Course: Physical Education and Training
Keywords: Professional football Club Fan Interactive
CLC: G843
Type: Master's thesis
Year: 2009
Downloads: 97
Quote: 1
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Abstract


Football is to conduct the most extensive in the world, the greatest impact sports project, called \Current, professional football clubs in the world-wide respect for the fans and cultivate fans, good interactive relationship with the fan base has already become a common phenomenon. However, the relationship between China's professional football clubs and fans groups, but it falls short, how to correctly handle the relationship between the club and the fans group, is still a real problem to be solved in China's professional football clubs. Interactive relationship between the club and fans groups established in practice this study by understanding and grasp of the interaction of the two mechanisms as well as analysis of the impact interaction between the two main factors, an effective way to strengthen China's professional football clubs and fans interaction between and countermeasures good interaction between the scientific and theoretical basis for the club and the fans groups to promote the healthy development of China's professional football club, also has important theoretical and practical significance. The scientific theory that can properly guide the development process of things, the correct use of scientific theories, things can follow its own law of development. The object of this study is China's professional football club fan base and its interaction between paper the use of literature, questionnaire survey, comparative analysis of the law, logical argumentation method, case study method, the professional football club, the fans, as well as interactive the definition of the \The study suggests that the professional football club is a very close relationship with the fans, the fans are a strong driving force to promote the club development, the football club is a powerful spiritual pillar of the fans, their interdependence and common development. The club good interactive relationship with the fans has important social value, both the relationship between fish and water, they affect each other and common development. Establish a good interaction with the fans of professional football clubs to solve the fans and social conflict, is conducive to the stability of society; club good interaction with the fans is a powerful driving force for the promotion of football development; club and the fans a good interaction can be better carry forward the traditional culture of the nation; club and fans effective interaction with social educational function; football club, good interaction with the fans has a powerful role in promoting economic development. Through investigation and analysis, China's professional football clubs in the process of interaction with the fans has made some achievements, but larger than the gap with foreign famous football club. Part of the club failed to truly concerned about the interests and wishes of the fans, not really fans as a the clubs development of a source of strength and solid backing, do not clearly recognize the important role of the fans in the club's development, hurt the feelings of the fans, the impact of two those relations, hinder the healthy development of Chinese football. By analyzing the impact of professional football clubs and fans interaction between the main factors: the team less competitive level, the game lacks ornamental; to convert frequent and short-term behavior of club football's property rights; league process in match-fixing, gambling and black whistle effect impact; club failed to truly concerned about the wishes and interests of the fans; no full-time development and organization of some clubs fans institutions; imperfect system of exchange of the club and the fans associations; Fans Association the management too evacuation without specification; mass media can not be correct guidance and publicity. Professional football is the inevitable trend of development of our football, we only have to actively respond to the various issues that arise in the process of professional football, and fully aware of the importance of the club and the fans groups to establish a good interaction between face up to the problems and conflicts that exist in the interactive strengthen communication and exchange between the two, in order to continuously push forward the continuous advancement of our football standard. Based on this, the Chinese Professional Football Club with his fans validity of the Ways and Measures: raise the competitive level of the team, and enhance the game can be ornamental; establish and improve the club management system, establish a long-term development goals; grasp the club culture construction the integrity of the game, set a good public image; respect for the fans, truly concerned about the interests and wishes of the fans; The sound fans associations operating mechanism, and constantly improve the system of a member of the club fans; club to establish a specialized organization with his fans; communication mechanism with the fans associations the fans associations play an active role; club to establish a good relationship with the mass media.

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CLC: > Culture, science,education, sports > Sports > Ball games > Football
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