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More than 20 years of reform and opening up, economic development, regional economic development imbalance is more and more obvious. For the development of regional economic differences, most of the previous studies focused on the analysis from the material conditions differences between regions, some scholars to discuss the regional differences of the entrepreneurial spirit, but few entrepreneurs awareness of technological innovation and its regional differences. From a behavioral point of view, human behavior is motivated, and motivation that awareness. Therefore, entrepreneurs awareness of technological innovation will inevitably affect the behavior of entrepreneurs, and enterprise performance. In order to study the effect of this influence proposed research topic. This article from the microscopic point of departure for the study, 115 enterprises in China's central and eastern regions through empirical research, to explore the relationship between entrepreneurs, technology innovation awareness and innovation performance, the differences and the impact of the entrepreneurs of the central and eastern areas of technological innovation consciousness effect, provide a useful reference for entrepreneurs entrepreneurs, businesses and governments to promote awareness of technological innovation, promote enterprise and regional economic development. First, entrepreneurs, technology innovation and innovation performance theory, and summarized, put forward the concept and content of the entrepreneurs awareness of technological innovation, in turn entrepreneurs, technology innovation awareness, enterprise technology innovation behavior and innovation performance relations, describes the conceptual model entrepreneurs awareness of technological innovation through enterprise technology innovation behavior affect the innovation performance, the theoretical assumptions. Secondly, empirical research, survey, inspection of the data for statistical analysis using structural equation modeling and metrology. This article is from the technical sense of competition, technical sense of adventure, technology innovation acts as a mediator, to study the regional differences of entrepreneurs, technology innovation consciousness and performance. The main findings of the study are: the entrepreneurial technology (1) the sense of competition have a direct effect on enterprise innovation. Entrepreneurs more sense of competition is facilitated, the enterprise is more biased in favor of the adoption of technological innovation; entrepreneurs in the technical sense of adventure (2) have a direct effect on enterprise innovation. Entrepreneurs in the more technical sense of adventure by strengthening, businesses are more biased in favor of the adoption of technological innovations; (3) enterprise technology innovation behavior has a direct effect on innovation performance. Technological Innovation in the more effective the better innovation performance; technical sense of competition, technical sense of adventure (4) entrepreneurs have an indirect effect on innovation performance; (5) regional differences in the technical sense of competition affect entrepreneurs, technology of the eastern entrepreneurs The sense of competition is higher than the central region entrepreneurs; (6) regional differences in the technical sense of adventure affect entrepreneurs, technical sense of adventure to be higher than the central region of the eastern entrepreneurs entrepreneurs; (7) entrepreneurs in the technical sense of competition, technological adventure awareness of regional differences lead to regional differences in enterprise technology innovation behavior and innovation performance. Then, based on the above research, this paper-oriented entrepreneurs, individuals, businesses, and the three levels of government discussed the suggestions of awareness of technological innovation to enhance the central region entrepreneurs. Finally, the paper points out the limitations and inadequacies of the present study, the sample of non-probability sampling, the model uses fewer simplify the conditions and sample industry in high-tech industry. The same time, raised from the perfect build this model in the future, and classification of different industries entrepreneurs awareness of technological innovation, and research methods of time series analysis of regional differences in model variables, the relationship between these three aspects of entrepreneurs, technology innovation consciousness and performance conduct in-depth research.
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