Dissertation > Excellent graduate degree dissertation topics show

Systematic Research and Strategic Analysis on Auto Insurance Satisfaction Evaluation

Author: FangPeng
Tutor: CaiShuQin
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Personal auto insurance Customer Satisfaction Evaluation index
CLC: F842.3
Type: Master's thesis
Year: 2009
Downloads: 67
Quote: 0
Read: Download Dissertation

Abstract


With the rapid development of technological advances , changes in the way the market demand and customer subject consciousness bring a change in the focus of business competition . An invincible position in the market competition , companies should no longer simply the pursuit of market share on the statistics , but should pay more attention to the quality of the market share , which is the number of loyal customers . Customer satisfaction is the prerequisite of customer loyalty , a core element of the modern enterprise marketing is to seek the satisfaction of the customer . Accordingly , customer satisfaction , customer satisfaction evaluation also become a hot issue in the study of marketing theory . In this paper, the results of previous studies , and their years of marketing and management experience to enhance customer satisfaction, the origin , the concept , based on the index system , evaluation methods , ways . Before the first expounded the background and significance of the topics auto insurance customer satisfaction is conducive to auto insurance companies in the auto insurance market development to find the right direction , then provided an overview of customer satisfaction and abroad study and practice to understand and learn from human research . Second , analysis of the current situation and problems of the auto insurance market in China , in the definition of personal auto insurance customer satisfaction based on the analysis of its influencing factors . Learn from China Customer Satisfaction Index model , build our auto insurance company 's customer satisfaction model and the evaluation index system , and its reference to the property and casualty insurance satisfaction measurement study . By comparison with the China People's Insurance and Pacific Insurance Customer Satisfaction Measurement , draw a lower the peace car insurance customer satisfaction in corporate image , the clerk service and claims process , peace auto insurance should improve service in these areas and improve customer satisfaction , and thus the development of the peace insurance companies provide supporting arguments .

Related Dissertations

  1. Research on Index System and Evaluation of University Office Greening,G647
  2. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  3. Application of Improved Principal Component Analysis Algorithm in Course Construction,G642.4
  4. The Application of Fuzzy Comprehensive Evaluation Based on Genetic Algorithm in Vocational Evaluation of Classroom Teaching,G712
  5. Evaluation Index System Structure of University Students’ Choreographing Capability of Physical Education Aerobics Majors,G831.3
  6. The Research on Evaluation Method of Highway Ecosystem Healthy,X826
  7. Study on Evaluation Index System for Land Ecological Security,X826
  8. Research on the Evaluation Index System of Undergraduate Teaching Team Building Level,G647
  9. In Jiangsu Province a Dominance Evaluation of Cropping Pattern Bassed on the Comparative Advantage Theory,S344
  10. Study on Teaching Quality Evaluating Index System of Academic Course,G642.4
  11. Research on the Evaluation Index System of Internationalization of Postgraduate Education,G643
  12. The Research of Crisis Evaluation of Academic Library Based on User Demand,G258.6
  13. Comprehensive Evaluation of Safety Production and Optimization of Safety for Yangcheng Coal Mine,X936
  14. Construction of young scientific personnel evaluation system,C964.2
  15. Clustering Method Research Based on Divided and Conquered Method,TP311.13
  16. The Project Management Research of Library Cataloging Outsourcing of University Library,G254.3
  17. The Study of FedEx Service Strategy Improvement and Customer Satisfaction Enhancement,F259.23
  18. The introduction of the value of social responsibility Hu corporate valuation method,F224
  19. Model and Design for Teaching Evaluation System at Higher Institutions,TP391.6
  20. Risk assessment methods in the oil overseas oil and gas exploration projects,F224
  21. Research on Highway Bridge Maintenance Based on the BP Neural Network,U418.2;F542

CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
© 2012 www.DissertationTopic.Net  Mobile