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Presentation : Empowering or patriarchal image of women in the the TV fashion transformation program ?

Author: LiXiaoZuo
Tutor: MengJian
School: Fudan University
Course: Communication
Keywords: The shape of the female of the media Fashion transformation program Male hegemony Consumerism
CLC: G222
Type: Master's thesis
Year: 2010
Downloads: 258
Quote: 0
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Abstract


This study is based on the traditional feminist and post- feminist women empowerment differences students , trying to reveal the female Chinese the two tranches fashion transformation class program \. The ultimate purpose of this study was to test whether such programs is the place of women 's struggle for power , or such programs still makes women in a male under the hegemony . The researchers randomly selected \Research process for these programs first content analysis , design coding table , encode , and sketched out the approximate model of the program , and then critical discourse analysis to interpret the relationship between women and men in different power structure and the introduction of the male the two concepts of hegemony and specification analysis. Studies have shown that the discourse of men in each context dominated advantage , even implanted in the woman 's subconscious . Under the double whammy of a patriarchal society and the rise of consumerism , the two fashion transformation program \To the contrary , women are still in tight control and monitoring which patriarchal control under the guise of consumerism has become more subtle .

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