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China Telecom's mobile business development strategy of positioning

Author: ChengGang
Tutor: LvTingJie
School: Beijing University of Posts and Telecommunications
Course: Management Science and Engineering
Keywords: Mobile e-commerce Location-Based Services 3G Tactics
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 213
Quote: 1
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Abstract


Mobile positioning service as a very promising mobile e-commerce business , but also the mobile operators to provide mobile phone users the most market potential of value-added services , it is through the use of the mobile network positioning technology and electronic map platform to provide users with their own and others location query , hotel, inquiries and other location-based services . In recent years, the rapid development of foreign mobile positioning service , but the practical application of our current situation, mobile positioning the user scale is still small, mobile positioning operations accounted mobile operators proportion of the total revenue of value-added services is still relatively low , generally speaking mobile positioning service in China is still only in the market cultivation stage . Mobile positioning research business development strategy , how fast China's mobile positioning service to promote the healthy development of a 3G era of mobile operators to rapidly boost the development of value-added services , in order to stimulate the development of the mobile e-commerce industry important content. Firstly, the study abroad LBS development status and trends based on the combination of the actual situation of LBS development , summed up the experience of overseas development and enlightenment LBS put forward China's development of LBS business operators should be taken to the main commercial mode , and the development of LBS prospect analysis of the 3G era Chinese LBS development opportunities and problems. Second, in the current situation of China Telecom and advantages of LBS , based on the analysis of the China Telecom differentiated number of knowledgeable business development strategy on the basis of the above analysis for the proposed development of China Telecom LBS development strategy.

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