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The Four Elements of Relational Study in Cultural Communication

Author: XuLi
Tutor: HuShanLin
School: Henan University
Course: Literature and Art
Keywords: Cultural Exchange Four elements Relationship Research
CLC: G124
Type: Master's thesis
Year: 2011
Downloads: 306
Quote: 0
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Abstract

The cultural exchange is one of the most basic human form of communication, but also one of the most basic human practice activities. After following the political, economic, and military exchanges between countries is another important form of communication in the era of globalization and cultural exchanges. The Chinese nation to achieve true revival, the need to promote the Chinese culture \By the regional powers to the major powers of the world, not only to the establishment of political, economic and military power, but also to establish a cultural power, to establish a major power in China through cultural output. \Cultural diversification, the trend of the development of human civilization, but also the human pursuit of the goal, the Chinese the good national culture to the world output, is both a contribution to the development of human culture diversified, but also as a great power, China should bear the responsibility. The cultural exchange is a systematic project, which involves many human cultural activities. This thesis is derived from many cultural exchange activities in the four basic concepts: cultural resources, cultural products, cultural industries and cultural output the four concepts constitute the four basic elements of cultural exchange, these four elements is understood as a system the process of logic, that cultural resources is the logical starting point for cultural exchanges, cultural output is the logical destination for cultural exchange, cultural products and cultural industries cultural exchanges between the two key link. Their logical relations: any kind of cultural resources in order to be effectively protected, it must become a cultural product; any kind of cultural products in order to have a strong market competitiveness, we must make it a form of cultural industries; any kind of cultural industry in order to strengthen and expand cultural output. Human survival and development can not be separated from the natural resources, is also inseparable from the cultural resources, cultural resources is the basis of all human cultural activities and cultural exchanges as one of the most basic human activities, its prerequisite, of course, is also a cultural resources. Economic and cultural integration of the era of globalization, as natural resource scarcity, cultural resources also there is scarcity, cultural exchanges face a problem is the global competition for cultural resources. The cultural exchange is not devoid of national personality, but to build value to the basic elements of the concept, the creation of cultural products, cultural services, in order to strengthen the nation's cultural identity and cultural identity of ethnic cultural resources. At the same time, the protection of national cultural resources not destruction and loss, but also to maintain the proper meaning of the national cultural security. Cultural products is the development and utilization of cultural resources, it becomes significant in the value of the potential value of cultural resources. Cultural products, one attached to cultural resources, one attached to the cultural industry, and is the main carrier of the cultural exchange. Especially the cultural products of the art products, is a manifestation of a nation's unique creativity, cultural exchange is the most active and most competitive part. Cultural resources into cultural products, is not a natural process, but a process of innovation, there is a rediscovery of the value of cultural resources and modern conversion issues. Therefore, we must deal with four aspects of the relationship, namely: the globalization of cultural resources, modernization of traditional Chinese culture, the world of national culture, regional culture brand. The core of the cultural industry is the production and dissemination of cultural products, one of the important indicators is a comprehensive national strength. Cultural industries attached a cultural product, an attached cultural output, is a cultural exchange power system. Cultural industries and creative industries, relying on traditional cultural resources, relying on the wisdom of the creator, inspiration, with modern high-tech packaging, to transform and upgrade traditional cultural resources. High knowledge, high integration, high value-added is the basic feature of the cultural industry, it can be faced by the parties to the content, funding, information, personnel and cultural exchanges to provide important support. Must first have the support of state policies create a dominant cultural industries; Second, we must effectively integrate with the orderly development of regional cultural resources; third to maintain the characteristics of cultural products is the soul of the cultural industries; fourth citizen culture of consumer awareness of the cultural market prosperity. Cultural output is the logical end point of cultural exchange, in the pattern of global market integration, cultural output is a national cultural development must be the way to go. The real cultural output of cultural industries as the support, in order to win his country recognition and earn foreign exchange for the purpose of his country. The cultural output reflects the fundamental value of cultural exchange: to promote the development of the national culture, a culture change trade deficit and enhance the soft power of the state. Cultural output should follow the following principles: overall output quality lead, industry driven emphasis on translating from near and far, to comply with the convention. The era of globalization, the cultural development requires a forward-looking vision of the world, any cultural activities, created a cultural product, should have the quality and ability to get up exchanges in the world. Cultural exchanges should handle the four basic relations: First, the use of two resources, that is a valuable national cultural resources and excellent human and cultural resources; train two abilities, cultural innovation capabilities and culture dissemination capabilities; broaden two kinds of channels that official channels of communication and civil communication channels; occupation of the two markets, the domestic cultural market and international cultural market. Any kind of culture are associated with the formation of the traditional flesh and blood of its national Fundamentally, the culture is a sign of a nation. To understand a nation, it is necessary to understand its culture; in order to establish the image of a nation, the final task is to establish its cultural image. Therefore, in the cultural development of the strategic choice by the previous wheel drive (cultural undertakings and cultural industries) to the three pillars (cultural undertakings and cultural industries, cultural exchange), all-round prosperity and cultural undertakings, the protection of cultural rights and interests of the majority of the people; develop culture industry, improve China's soft power; extensive cultural exchanges with foreign countries, to establish the cultural image of the big countries to assume responsibility.

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