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China 's automobile industry innovation research

Author: WuShaoDong
Tutor: ZhuYong
School: Chongqing Normal University
Course: Management Science and Engineering
Keywords: Brands Innovation Cobb - Douglas production function
CLC: F426.471
Type: Master's thesis
Year: 2011
Downloads: 307
Quote: 0
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Abstract

The automobile industry is one of the world's industrial powerhouse important industrial, automotive Peter Drucker once called \Since the car was invented in the 19th century, the United States, Germany and other developments in the automotive industry by virtue of powers of the forest. Decades later, Japan and South Korea also rely on the rapid economic development in the automotive industry, ranking developed countries. Based on the importance of the automotive industry in the reform and opening up, China's initiative to develop the automotive industry. But as the auto industry latecomer countries and developed countries in their own strength and development has significant gaps, lack of self-development capabilities. So a lot of foreign investment and foreign technology, adopt a \Into the twenty-first century, the brand began to enter the automotive market, and learn to imitate foreign auto companies through advanced methods, introduction, purchase their core technology and secrets, as the basis for its improvement and innovation, and on this basis independent research and development, its own brand of this innovative way to innovation. Chinese auto industry after thirty years of development, in 2009 China's auto production and sales volume exceeded 13 million, for the first time surpassed the United States as the world's automobile production and sales power. In 2010, China's auto production and sales reelection in the world. China's auto industry from the reform and opening up in front of a poor and white to today's world, from the production and sales point of view to be successful. But success is based on the joint venture to the \Based on joint ventures and sales of own-brand car companies point of view, two models are successful. But based on the contribution of China's automobile industry and technological progress on economic growth in the automotive industry's contribution rate, there are different conclusions. This thesis is based on joint sales and contribution rates and own brand analysis and appraisal. First, through in-depth analysis of this paper the development path of China's automobile industry and compare Japan, South Korea, Brazil's automobile industry development history, find joint venture in China to \industrial development model of evolution, and our own brand of innovation model is similar to the Japanese and Korean automobile industry innovation and development model. Paper argues that China's automobile industry should be avoided like the Brazilian automobile industry in the development process mistakes, learning Japanese and Korean automotive innovation development experience. Secondly, this paper based on the Admiral Douglas production function model of technological innovation input-output model to join, or less-owned enterprises (own brand) Automotive gross output indicators as independent innovation, less-owned fixed assets, end of the year the number of practitioners and research and Expenditure on innovation input indicators as to obtain capital investment, labor input, technological progress on economic growth in China's automobile brands contribution rate, and draw its own brand cars to enter the market, domestic enterprises output value of technological progress on the automotive industry the contribution rate. Third, the thesis according to the four stages of innovation theoretical model, through the growth and development of Chery case study confirms the validity and applicability of the model, underscoring the importance of innovation. Based on the above results, the thesis study concluded that the development of China's auto industry as long as adhere to independent innovation is the ability to succeed in innovative technologies in exchange for a broader market should be the direction of future development of China's automobile industry. Finally, the paper presents the development of China's automobile industry has targeted policies and recommendations.

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