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The Study of Univercity Students’ Implicit Attitude to Hanfu Clothing

Author: ZhouHaiHua
Tutor: ZhaoLingLi
School: Southwestern University
Course: Applied Psychology
Keywords: Han Chinese clothing Implicit Attitude Explicit evaluation Implicit Association Test
CLC: B842
Type: Master's thesis
Year: 2011
Downloads: 410
Quote: 0
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Abstract

Han Chinese clothing, the national dress of the Han people \level, created the costumes with distinctive ethnic features. Han Chinese clothing can be divided into clothes made according to the shape, underwear made garments, even the system through tailoring and a variety of blouse unlined. Shape features include cross collar right the ren, rope binding, undress the Bo with, dajin. Globalization a huge impact on the local culture, people generally caused anxiety, people have invested in the trend of the revival of traditional culture. As a typical representative of the traditional culture - the emergence of Han Chinese clothing renaissance, it is produced in this context. Volkswagen tend to locate Han Chinese clothing for costumes, costume, a procrastination lengthy, inconsistent with the modern mainstream lifestyle apparel. However, in real life, but everywhere visible shadow of Chinese clothing, such as the now popular around the world karate suits concern kimono, hanbok, modern, Tae Kwon Do, and almost everyone will come into contact with the robe. Therefore, to understand the attitude of the general public hanfu pieces benefits the country's major event has great social significance, such as carrying forward the traditional culture; enhanced sense of national identity, pride, cohesion and patriotism; promote understanding of the national tradition, to deepen national feelings; promote the moral civilization of the motherland at this stage; driven by the development of China's garment industry. This study were recruited at the Southwest University 69 fingers functioning normal corrected visual acuity, volunteered to participate in the experiment were college students, 16 men including Han, Han and 20 women, 19 men and minorities, ethnic minorities and 14 women . Implicit recognition experiments to measure the students hanfu implicit recognition; implicit preference experiment to measure the college students of Han Chinese clothing whether implicit preferences: implicit recognition experiments and implicit preference experiment learned that college students of Chinese clothing implicit attitude is which stage; self college students of Chinese clothing outside the significant evaluation after measurement questionnaire to understand the college students of Chinese clothing outside the significant evaluation before and after the measured contrast analysis understand the of Han couture Knowledge of college students hanfu attitude; experimental results show that: 1) the students overall implicit recognition hanfu compatibility task reaction time and incompatible task reaction time significantly different; different ethnic groups, gender Implicit Attitude of Students hanfu difference was not significant. 2) college students generally compatible with the Chinese clothing implicit preferences task reaction and incompatible task reaction time difference was not significant; different ethnic, gender Students the implicit preference hanfu attitude difference was not significant. 3) the Students hanfu level of understanding of M = 2.875, like the degree of M = 3.421, the wearing willingness M = 3.406, the college students of Han Chinese clothing understanding of middle preference, wearing a willingness to upper-middle. After five minutes view hanfu interpretation PPT, college students understanding of Chinese clothing, \4) \40.6% of the total number of ranking. Therefore: 1) college students of Chinese clothing implicit attitude identity but does not like, and different ethnic groups, gender college students of Chinese clothing implicit attitude does not exist significant differences; 2) knowledge of Han Chinese clothing lack become college students the hanfu attitude of the important impact factors; 3) after after five minutes hanfu aesthetic and cultural interpretation, 40.6% of the students in favor of Han served as China's national dress, \first place.

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