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Distribution channel management is an important part of enterprise management, which is to make the company's products or services can use or consumption and together a collection of a series of independent organizations. With the market-oriented development, distribution channel management in the enterprise's role is becoming more important. As the focus of analysis in this paper, distribution channels, we must understand the basic concepts, functions and processes of distribution channels is to help our members to define their own channel within an important basis for the division of labor, and we need to status of the industry, referring to the industry excellent motherboard, on our own to sort out the status of the current channel. To distribution channel management knowledge to our industry, we need to right home massage equipment industry a preliminary understanding and analysis. Home massage equipment industry as an emerging industry, and its innovative products, concepts, nature decided to enter the industry in the channel and channel management with the traditional industry, there is difference in the nature, from the current perspective of the development of this industry has gradually penetrated into Within the various marketing channels, including department stores, sell goods trade, supermarkets, gift, exhibitions and other major channels. This paper focuses on the object is a small massage equipment company fold easily Corporation. The company has been established for 15 years, the current development is still limited to traditional retail channels (department stores, sell goods trade, supermarkets, etc.), along with the rapid expansion of the market, competitors have begun to gradually increase. In this situation, one must continue to maintain a sufficient market earnings, the other is to resist the threat of competition, which requires companies in the distribution channel management aspects of innovation. In order to better sort out the company's future distribution channel management, this article from theory, first home massage equipment industry channels to analyze the situation and find a channel development direction of the industry, followed by OSIM within the industry as the parent brand and Wing Tai This will be two different channels operating modes: Direct mode and Proxy mode dealer comparison, combined with their advanced channel management experience and industry development path channels, learn from each other, in order to fold easily set up a company to Direct Distribution business agent channel new model, this model also laid the next five years for the company's distribution channel management gives a reasonable basis for planning.
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