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The Research on Actual State Management、Problem and Strategies of Vision

Author: MaJing
Tutor: MuJianGang
School: Lanzhou University
Course: Communication
Keywords: Vision Product Life Cycle Marketing Issue Advertising
CLC: G239.2
Type: Master's thesis
Year: 2011
Downloads: 52
Quote: 0
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Abstract


More than 200 species of abstracts , the bigger and stronger of the few, is struggling at subsistence levels and to the brink of collapse , there is an urgent need to get all kinds of support , including abstracts of academic concern , \. Case studies abstracts Abstracts big TV is about the \, based on the combination of the media management theory to study the magazine , to fill the blank of academic research on small abstracts . This study used qualitative research methods , specific literature analysis , participant observation , depth interviews . Business focus on the \Mainly related to the five aspects of the magazine's product , price , promotion , channels and advertising . After analysis found the magazine in the aspects of the above problems . Its problems , in the spirit of the idea of \and analyze the underlying causes of the \

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