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With the world economic prosperity and development , the scale of material wealth at an unprecedented pace, people's lifestyles and conditions accordingly been improved and enhanced economic growth, however, the adverse effects were filled with people's lives, such as environmental issues and food safety issues , seriously endanger human health. Negative effects of these mental alertness and exclusion will stimulate the consumer of the strong demand for green food , green food is gradually replacing the traditional food has become a form of market acceptance of new products . More and more companies competed to build their own green food brand , to seize the market, improve the core competitiveness of enterprises , green brand building has become the green food production and processing enterprises can not ignore the important issue. Great Northern Wilderness Group is China's largest modern agricultural enterprise groups, with large-scale production base of green food , green food has been formed which has a certain reputation and reputation of the Great Northern Wilderness , ninety , Wanda and other brands, but its brand building still exist many problems, so for the Great Northern Wilderness Group green brand building research , for improving the competitiveness of the Group of green food brand , and promote the development of green food industry has an important significance. Thesis, the Great Northern Wilderness Group Green brand building as the research object, at home and abroad present research and related theoretical analysis , based on the development of green food industry in accordance with the Great Northern Wilderness Group, background , through the analysis of the status of brand building , brand image to be extracted enhance brand value integration existence of errors , uneven levels of brand building brand building and other problems , these problems do not dig out the profound connotation of the brand image , the lack of linkage between the brand , the degree of lack of green food industry barriers and structural model analysis using analytical hierarchy of these factors and causality , and then as a basis for the development of green food industry from deepening , strengthening brand image connotation , give full play to the synergy between the brand and other aspects proposed for the North Group characteristics of green food shortage suggestions brand building .
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