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A Study of Enterprise Crisis Public Relations Strategies in Network Environment

Author: LinYuZuo
Tutor: ZhangGuoCai
School: Xiamen University
Course: Communication
Keywords: Network environment Enterprise Crisis Public Relations Crisis warning
CLC: F272
Type: Master's thesis
Year: 2008
Downloads: 1290
Quote: 5
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Abstract


This paper discusses the development trends of the network environment , characteristics and existing problems and their impact on corporate public relations crisis . On this basis , the paper put forward in a network environment , corporate crisis public relations strategy and its specific measures , and finally to discuss the crisis early warning of problems in the network environment . The main point of this article : the network environment presents a wide spread coverage depth deepened more and more , more and more involved in crowd derivative development trend of more and more new communication channels . Exhibit content-rich , real-time information available , \In addition , the network media also exhibit the characteristics of fusion with traditional media . Time of rapid growth of the network environment , its dissemination of information in authenticity , comprehensiveness , and authoritative problems and the lack of an effective legal system to regulate and guide the network environment in a network environment . The characteristics of the network environment and the problem of corporate public relations crisis with far-reaching implications : First , the network speed and scope of the environmental impact of the crisis information dissemination ; Second, the network environment affect the enterprise 's ability to control the crisis information . Companies only face up to the network environment , to develop expedient crisis public relations strategy for the network environment , and to the network environment to business development opportunities . Network environment enterprise crisis strategy first pay attention to humbly listen to criticism , good public opinion gathering work ; Second, we must take the initiative to publish the information to strive information initiative ; Third, we must pay attention to to curb negative information source , providing a positive message . Through the effective control of information , good public opinion to guide the work . Enterprises to exploit the use of online media , integrating all aspects of resource disadvantages Tametoshi distinction online media . Corporate crisis public relations in the network environment , but also pay attention to a systematic operation to fully consider the interests of all parties ; diluted crisis , reveals the common problem of corporate crises exposed industry . Crisis public relations , in the network environment from crisis warning began . Corporate crisis early warning and dissemination of information through the network environment , the clever use of the network environment to guide public opinion , strengthen the interaction with the public , so as to defuse the crisis , remodeling a good corporate image .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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