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As industrialization continues to promote the residents ' consumption structure escalation , accelerated urbanization , human environmental awareness , increasing energy supply and demand and environmental pressures , at the same time , non-renewable energy and frequent emergency crude oil prices , energy is increasingly become a bottleneck restricting the international socio-economic development , more and more countries have invested heavily in the development of energy , diversification of energy sources , and to seek a new driving force for economic development . Changsha Liyuan New Material Co. , Ltd. as the research object , traditional strategic management theory , the theory of competitive strategy , strategic theory of core competitiveness , value chain management theory research combined new material actual Lyrun , through environmental analysis , industry analysis , internal analysis , competitive analysis , customer base and value chain analysis , strategic research targeted Changsha Liyuan new Material Co. , pursuant to which the company's general and phased development of strategic thinking . Further , from the height of the discussion of the company's development strategy according to the situation of the internal and external environment , combined with its own resources, the clear mission , clear company vision and strategic objectives for development on the basis of the design of the appropriate content of the strategy , and to develop a industry competition situation , the effective implementation of the strategy , to ensure the realization of the force yuan of new material development strategy . Anatomy of a in-depth investigation conducted by the new material Lyrun operating status , based on the strategic management theory , identify the opportunities and challenges faced by the force element new material ; clarify the basic framework of the strategic positioning of the direction of development for the industry ; Weili $ new material to develop a more complete implementation of the strategy , and the construction of the security system of the implementation of the strategy to ensure that the entire process is smooth development .
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