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The operation and development of the city life service weekly

Author: ChenWei
Tutor: ZhangRu
School: Central University for Nationalities
Course: Journalism
Keywords: City life service classes weekly Operate Developing
CLC: G219.2-F
Type: Master's thesis
Year: 2009
Downloads: 125
Quote: 2
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Abstract


Operation and management of the newspaper is an important part of the survival and development of the newspaper media. In recent years, the prevalence of newspaper \However, the Chinese mainland city life service classes weekly newspapers exist and tenacious vitality in recent years, the operating instructions, operating income growth unscientific in mainland China so-called Newspaper Extinction. City life service classes weekly, over the past decade in many major cities readers for urban audiences, the theme of life consumption, featuring entertainment fashion service classes weekly. These newspapers not only readable and available content to win readers favor commendable performance and media management. City life service classes weekly is a bright spot in the emerging Metropolis Daily, more representative of the newspaper: Beijing's \Life Week, Tianjin 100 days \Today, China's newspaper industry reform has gone through 30 years of ups and downs. During the most fundamental change than the establishment of the market economy. It inspires our newspaper infinite vitality. We are pleased to see that: the party newspaper good governance, industry newspaper professional newspaper struggling to follow up, the Evening Baodaobulao, Metropolis have sprung up everywhere, city life services newspaper is a wonderful work on the newspaper market. However, in the domestic voluminous newspaper research literature, the exposition of life service class newspaper also rare. In the United States and Europe, in Japan, the life service information is widely distributed in a variety of newspapers and magazines, did not form a special living services Newspaper, will not be able to talk about the study of such newspapers; life service class newspaper is also very few. Access to research literature in 2002, newspaper exposition of life service, one is scattered in various articles, the other is the introduction and study of the internal experience of the \Institute of Media Management, edited and published \class newspapers, especially those living in the service class weekly comprehensive, systematic and in-depth research. This article attempts to make a breakthrough study of life service newspaper business, and strive to provide some constructive advice for the survival and the reform and development of the city class weekly and other newspapers and reference. This thesis, the nature of the service classes weekly from city life and the living environment, branding, operational mechanism, innovation and the development of four chapters discusses urban life service classes weekly as China's economic development, especially the rapid development of large cities or metropolitan and in the newspaper market plays an indispensable role. It is bound to follow the press law of development, and continue to improve with the development of the entire newspaper industry.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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