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On Market Analysis and Realization of Design Creativity in Plane Advertisement Subject

Author: FanLin
Tutor: TuChangHe
School: Shandong University
Course: Software Engineering
Keywords: Creative print ads Art Technology PHOTOSHOP CORELDRAW Image Graph
CLC: F713.8
Type: Master's thesis
Year: 2009
Downloads: 248
Quote: 3
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Abstract


Become the darling of the era of the 21st century has arrived in this era of visual culture, computer, and more widely penetrated into many other areas, become production life an integral part of basic equipment and technology, which many of the design industry . Design industry as a knowledge-based service industries and emerging interdisciplinary brand growing competition in the market competition, plays an influence and even determine the critical role of the market. Print ad design works as a visual communication carrier bears the important task of disseminating information. Print ad design is undoubtedly a cultural phenomenon stood on the cusp of the era. Computer technology to replace the conventional planar design ways and means, to the far-reaching consequences and enormous changes in contemporary visual arts: to improve production efficiency, help and enrich the design idea and performance, bring immeasurable visual sensory effect , brought even more unprecedented possibilities. Print ad design is not only an art, but a high degree of unity of art and technology. This paper attempts from three aspects of the content, principles and methods of creative print ad design, combined with the specific graphic design projects, and presentation the PHOTOSHOP (image software), and the CORELDRAW (graphics software) technology combining the whole process of the production of automotive print ads, and more to explore kinds of graphic design software in use in advertising design, at the same time, summed up a viable, regularity, creative advertising and design mode program to provide a reference for the industry. Article from the project market analysis to creative ideas, detailed steps to the implementation of the innovative use of design software, the whole process of multi-angle print ad design and use of computer software to implement creative, theoretical discussion and clarified their point of view. The author believes that the modern print ad design is the high degree of integration of design art software technology, design work should be unity of content and form, distinctive themes and thoughtful, interactive, integrated, artistic and technical five characteristics. On the basis of a clear print ad design and design software, concluded: artistic creativity is the soul of the software technology, software technology is a means of expression of artistic creativity. The same time, you can not ignore the nature of the principles of artistic creation and creative in the use of computer technology, the only way to better express the creative theme of the print ads.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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